Senior Integrated Marketing Program Manager

Role Purpose

Program Planning and Delivery

• Own complex cross-functional marketing programs from intake and planning through launch, measurement, and optimization.
• Create integrated roadmaps, milestone plans, dependency maps, and risk registers from business and marketing priorities.
• Coordinate execution with product marketing, brand, demand generation, web, events, and marketing operations.
• Confirm campaign objectives, audience definitions, content needs, channel plans, measurement plans, and launch criteria before execution.
• Manage portfolio visibility, prioritization, capacity trade-offs, escalations, and delivery-risk mitigation.
• Own the integrated marketing calendar to support sequencing, prioritization, and capacity decisions.

Operating Cadence and Governance

• Run status reviews, planning cycles, and launch-readiness forums that keep risks, dependencies, and next steps visible.
• Establish scalable marketing operating models, rituals, and ways of working.
• Improve intake, prioritization, approval, and launch governance processes.
• Create templates, checklists, and standards that make program delivery repeatable.
• Facilitate senior stakeholder alignment and document decisions, scope changes, approvals, and dependencies.

Executive Engagement and Team Leadership

• Prepare decision-ready briefings and executive reporting from marketing, sales, product, and agency inputs.
• Provide leadership visibility into program health, launch readiness, risks, blockers, trade-offs, and required decisions.
• Partner with marketing operations and analytics to define tracking, measurement plans, and success metrics before launch.
• Coach India marketing operations team members and maintain program quality, timeliness, and consistency.
• Use AI tools to accelerate briefs, status reporting, documentation, and synthesis.
• Maintain sufficient working-hour overlap with US business hours on several days each week.

Required Experience

• At least 10 years of marketing program or project management, integrated campaign delivery, or marketing operations experience, including senior-level work.
• Track record managing complex multi-channel marketing programs in a fast-paced B2B environment.
• Ability to lead cross-functional teams, influence senior stakeholders, and drive accountability.
• Experience operating an integrated marketing calendar or comparable planning system across multiple teams and channels.
• Strong knowledge of marketing workflows from brief through content creation, activation, launch, and reporting.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications

• PMP, agile, or equivalent program management certification is preferred.
• Experience in technology, financial services, SaaS, or other complex enterprise go-to-market settings is preferred.
• Experience with marketing automation, CRM, and work management platforms such as Marketo, Salesforce, Smartsheet, Jira, Asana, or Workfront is preferred.
• Experience leading ABM programs, managing agencies or offshore teams, and measuring campaign performance is preferred.
• Experience building a team, function, or delivery model from the ground up is a strong plus.

Collaboration Schedule

• Maintain enough overlap with US business hours on at least a few days each week for live collaboration, reviews, and decision-making.