Senior Copy Writer

About Rasan

Job Summary

Creative Strategy and Campaign Development

• Develop creative concepts, campaign ideas, messaging platforms, and creative territories aligned with brand and commercial objectives.
• Establish core campaign messages, creative propositions, and communication direction.
• Translate campaign ideas into headlines, taglines, slogans, calls to action, and supporting copy.
• Develop culturally relevant work for sponsorships, sporting events, Ramadan, Eid, Saudi National Day, and other occasions.
• Research products, audiences, competitors, market trends, and cultural insights.
• Present and rationalize creative concepts to marketing leadership and business stakeholders.

Bilingual Content and Brand Voice

• Produce publication-ready Arabic and English copy across consumer, corporate, product, brand, and performance communications.
• Write content for advertising, social media, websites, landing pages, email, SMS, WhatsApp, and push notifications.
• Develop video scripts for advertising films and short-form content.
• Adapt messaging across customer-journey stages from awareness through retention and upsell.
• Lead Arabic-English transcreation and maintain natural, culturally relevant versions.
• Use Saudi white dialect for suitable social and consumer content and Modern Standard Arabic for formal communications.
• Maintain consistent brand voices across brands, audiences, channels, and objectives.

Quality and Delivery

• Review, edit, and proofread copy before publication.
• Ensure copy follows brand, legal, regulatory, and communication guidelines.
• Validate claims, terminology, and approved language with relevant stakeholders.
• Use AI tools responsibly for research, ideation, and drafting.
• Use campaign performance data to optimize future creative work.
• Manage multiple projects and collaborate with marketing, design, product, CRM, production, and agency teams.
• Guide junior writers and external creative partners.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-7 years of professional copywriting experience; creative or advertising agency background is preferred.
• Experience writing for different audiences, brands, channels, and customer-journey stages.
• Proven conceptual creativity and experience developing and presenting original campaign ideas.
• Strong understanding of digital performance formats, platform requirements, and character limits.
• Exceptional editing, proofreading, collaboration, organization, and project management skills.
• AI writing tool experience, social-first format familiarity, and regulated industry experience are advantages.