Senior Brand Manager, Rare Disease, Gulf

Role Summary

• AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021.
• Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical need.
• Over 7,000 rare diseases are known today yet less than 1% of them have an approved treatment.
• As we are currently positioned as a Rare Disease leader, we seek a Rare Diseases Senior Brand Manager to join our Commercial Team in UAE.
• The Senior Brand Manager is a full-time position, responsible for developing and implementing rare disease brand strategies for Gulf Markets.
• The selected candidate will work very closely with the Gulf Franchise Head to deploy and adapt the AZ brand strategy to the local market, including tactics and execution.
• The role reports to the Franchise Head.
• The Senior Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives).
• What you ll do
• Develops and coordinates implementation of marketing programs for assigned brand(s)including cost management
• Ensure launch readiness and planning of key activities pre/post launch. Builds solid marketing mix through delivery of appropriate channels. Proposes and supports design of appropriate programs to deliver excellence in customer experience
• Develop robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities
• Leads forecast during the business planning process. Input to market research plan and monitors KPIs for brand dashboard
• Contributes for development and implementation of KOL management plan
• Lead identification and development of marketing best practices and support implementation on the local market
• Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
• Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team.
• Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers and deciders, in compliance with local requirements: have frequent contact with field team, HCP and KOLs
• Support field teams execution of promotional events from concept design to content delivery
• Other duties within position s scope, as assigned by Line Manager