Senior Brand Manager

Overview

• Our time to make ripples.
• We are for the restless achievers.
• For those who thirst for success and more.
• For those who never stop trying.
• We are Masafi.
• And if you have what it takes, we are ready to take the next step with you.
• Things we believe in:
• ***Inclusivity & diversity***
• We are an equal opportunity employer, and we believe diversity, gender balance and inclusion lead to success.
• ***Our people***
• We believe passionate people propel us forward, build our culture and drive our spirit of innovation.
• ***Hard work, integrity & ownership***
• We believe hard work trumps everything.
• And honesty and taking total responsibility are the pillars of everything we do.
• A glimpse of your typical workday
• As a Senior Brand Manager, you will lead brand positioning, commercial performance, and integrated marketing execution for Masafi’s diverse portfolio.
• Own the integrated Brand Marketing, social media, and eComm strategy, ensuring alignment across campaigns, always-on content, partnerships, and cultural moments.
• Translate brands’ positioning to align with business objectives and market dynamics.
• Lead end-to-end 360-degree brand campaigns across ATL, BTL, digital, and social channels to maximize brand impact.
• Ensure campaigns are equity-building in practice and social-first thinking.
• Oversee industry partnerships, activations from a storytelling and cultural relevance lens.
• Translate consumer insights and data into actionable strategies and compelling product propositions for delivering scalable and profitable growth opportunities.
• Leading Innovations and Renovations with all key stakeholders and following up with the team
• Time management, on time in full deliverables with full adherence on Hattan process and policies
• Fully in charge of Budget Optimization and Tracking and ROI justifications
• Build a relationship with agency partners to deliver high-quality, engaging brand experiences to ensure seamless execution.
• Collaborate with Sales and Trade Marketing teams to ensure strong in-market execution and visibility.
• Manage brand P&L, pricing strategy, and performance tracking.
• What makes you stand out
• 10+ years of experience in FMCG brand management or marketing roles
• Strategic thinker who is still close to execution, who can own end to end execution
• Ambitious, growth-oriented, and ready to scale the business.
• Positive, team player, who enjoys being challenged and to challenge, owns the business, works with his/her heart, elevates the team spirit
• Fluency in English; Arabic is nice to have
• Experience working in multi-market or regional roles is a strong advantage
• Internalize the company values and looks for continuous growth
• The joys:
• ***Workspace:***
• We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.
• ***Game-changing leadership:***
• We mentor and hone future leaders through agile, dynamic and people-focused training.
• ***Enriching rewards:***
• Besides bench-marking industry remuneration, we offer medical benefits and discounts on all Masafi products.
• ***Focus on wellness:***
• We not only insist on a great work-life balance but also accompany it with a lovely wellness program.
• Our story
• Masafi was born in the Hajar Mountains in the United Arab Emirates.
• And ever since, we’ve left a mark across the region and the world.
• Back in 1976, Masafi was the first naturally sourced drinking water in the UAE.
• Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.
• While we have been the market leader for over 4 decades, we never take anything for granted.
• Every day, we work harder to deliver the finest products that are good for people and the planet too.
• We are an equal opportunity employer.
• Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.
• Interested in growing your career with us?
• Take a look at some of our current openings.
• We can’t wait to hear from you.