Senior Brand Manager
Skills
About This Role
Overview
Our client looking for a dynamic and consumer-centric Senior Brand Manager to lead brand growth, innovation, and market expansion for a leading FMCG business based in Dubai.
The role will be responsible for driving end-to-end brand strategy, consumer engagement, product innovation, and commercial performance across key markets in the GCC and international regions.
The ideal candidate should come with strong FMCG brand management experience, a deep understanding of consumer behavior, and proven expertise in executing integrated marketing campaigns across traditional and digital channels.
Key Responsibilities
- Develop and execute annual brand plans aligned with business objectives and growth targets.
- Drive brand positioning, communication strategy, and portfolio management across categories.
- Analyze market trends, consumer insights, competitor activity, and category performance to identify growth opportunities.
- Lead product launches, innovations, packaging upgrades, and go-to-market strategies.
- Work closely with sales, trade marketing, digital, supply chain, finance, and agency partners to ensure seamless execution.
- Manage ATL, BTL, and digital marketing campaigns to enhance brand visibility and consumer engagement.
- Track and optimize brand KPIs including market share, penetration, awareness, and profitability.
- Drive P&L accountability and manage brand budgets effectively.
- Collaborate with regional teams and distributors across GCC and export markets.
- Mentor and guide junior marketing team members while fostering a high-performance culture.
Desired Profile
- MBA in Marketing or equivalent from a reputed institute.
- 8–12 years of experience in FMCG brand management.
- Strong exposure to GCC/Middle East markets preferred.
- Experience handling large-scale integrated campaigns and innovation pipelines.
- Strong analytical, stakeholder management, and communication skills.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Prior experience in categories such as Food, Beverage, Personal Care, Home Care, or Beauty will be an advantage.
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