Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Role Overview
The Performance Marketing Team develops measurable, at-scale marketing programs focused on customer lifetime value.
The posting describes multiple analyst roles across marketing channels; scope varies by channel.
The title identifies a senior PPC analyst role based in Bangkok and says relocation is provided.
Key Skills for This Role
Full Job Posting
About Agoda
Agoda is part of Booking Holdings and operates a global travel platform for hotels, holiday properties, flights, and experiences.
Agoda describes its culture as data- and technology-driven, with teams working across offices around the world.
Team and role
The Performance Marketing Team develops measurable, at-scale marketing programs focused on customer lifetime value.
The posting describes multiple analyst roles across marketing channels; scope varies by channel.
The title identifies a senior PPC analyst role based in Bangkok and says relocation is provided.
Example responsibilities
- Experiment with campaign structures and bidding and pricing strategies across search and marketing partners.
- Optimize campaign performance, apply successful test results, and adapt to product features.
- Analyze experimental data, build predictive models, and work with product teams on implementation roadmaps.
- Build performance dashboards, derive insights, identify growth levers, and present recommendations.
What you’ll need
- Bachelor’s degree or higher in a quantitative subject or relevant field, such as computer science, mathematics, engineering, business, or science.
- At least 4 years of relevant data analysis experience from specified consulting, finance, or technology strategy/business backgrounds.
- Experience with one or more listed data analysis packages or databases and visualization tools.
- Excellent verbal and written English communication skills; ability to work efficiently, make evidence-based decisions, take ownership, and work independently.
Preferred experience
- Digital marketing or e-commerce experience is a plus.
- Experience with A/B testing and other testing metrics is a plus.
- Strong presentation and negotiation skills are a plus.
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