Analyst/Senior Analyst/Associate Manager, Marketing Analytics (Bangkok Based, relocation provided)
Role Overview
The data-driven Marketing team develops measurable marketing programs focused on improving customer lifetime value.
Multiple analyst roles are available across marketing channels, with scope varying by channel.
Key Skills for This Role
Full Job Posting
About Agoda
Agoda is part of Booking Holdings and operates a global travel platform for accommodations, flights, and experiences.
Team and role overview
The data-driven Marketing team develops measurable marketing programs focused on improving customer lifetime value.
Multiple analyst roles are available across marketing channels, with scope varying by channel.
Example responsibilities
- Experiment with campaign structures and bidding and pricing strategies across advertising partners.
- Analyze experiments, develop predictive models, and coordinate implementation roadmaps with product teams.
- Build performance dashboards, derive insights, identify growth levers, and present recommendations.
What you’ll need
- Bachelor’s degree or higher in a quantitative subject.
- 2+ years of data-crunching experience in a listed analytical or strategy/business environment.
- Experience with one or more listed data analysis packages or databases and visualization tools.
- Excellent verbal and written English communication skills.
- Evidence-led decision-making, ownership, organization, attention to detail, and ability to work independently.
Advantageous experience
- Digital marketing or e-commerce experience is advantageous.
- A/B testing, presentation and negotiation skills, and collaboration skills are advantageous.
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