Sales Manager - Brownfield | alfanar Electric

Role purpose

Sales growth and commercial management

• Develop and execute sales plans, identify opportunities, build the pipeline, convert opportunities, and grow recurring revenue.
• Own sales performance against budget, including revenue, margins, and profitability; monitor results and take corrective action.
• Support pricing strategies, quotations, commercial negotiations, and contract clarifications.

Customers and internal coordination

• Build relationships with customers, consultants, and key stakeholders; address customer concerns and support customer satisfaction.
• Align sold scopes with internal execution capabilities and support contract handover to delivery teams.
• Participate in sales reviews, forecasting, and management reporting.

Documentation and agreements

• Ensure sales documentation, proposals, contracts, and sales-order bookings are accurate and complete.
• Support invoicing planning and commercial follow-up with finance teams.
• Manage customer agreements, utilization tracking, renewals, and contract-value growth through upselling and cross-selling.

Market intelligence

• Monitor market trends, customer needs, and competitor activity, and provide input to improve sales processes, tools, and offerings.

Management and business accountability

• Recruit, develop, assess, and guide subordinates; maintain appropriate delegations and role descriptions.
• Translate corporate goals into business plans, monitor performance, report progress, and control budgets and expenses.
• Improve written systems, policies, procedures, and automation; use relevant IT solutions and adapt to new techniques and business models.
• Ensure timely, quality- and cost-conscious delivery and maintain a safe, secure, and legally compliant work environment.

Qualifications and experience

• Bachelor’s degree in Electrical Engineering or a relevant field.
• 6–10 years of work experience.
• Relevant competencies include market analysis and segmentation, customer relationship marketing, sales strategies, forecasting, planning, promotions, research, and trend analysis.