Regional Head

Role overview

Digital strategy and channels

• Develop and execute regional digital channel and performance marketing strategies aligned with Group business and brand objectives.
• Lead digital communication across websites, social media, intranet, search engines, and other online channels.
• Establish strategic direction, standards, governance, and guidelines for regional digital communications.
• Oversee digital platform development, enhancement, and optimization.

Performance marketing and analytics

• Lead performance marketing across SEO, SEM, paid media, social media, display, search, and other digital channels.
• Monitor traffic, engagement, conversion, customer acquisition, and other KPIs.
• Use analytics and customer insights to identify growth and optimization opportunities.
• Develop performance dashboards, analytics reports, and management insights.

Customer experience and projects

• Oversee end-to-end digital customer experience across websites, social platforms, and other touchpoints.
• Partner with design, technology, product, project, marketing, and business teams on digital initiatives.
• Lead website transformation, redesign, optimization, and platform enhancement projects.
• Ensure digital projects meet timelines, functional requirements, content standards, and customer-experience objectives.

Governance and stakeholders

• Manage digital reputation, social media sentiment, crisis communications, digital risks, and customer feedback.
• Provide regional advisory, governance, and support for digital communications and performance marketing.
• Work with country and regional stakeholders to implement consistent digital strategies.
• Ensure digital activities comply with regulatory requirements, brand standards, internal policies, and governance frameworks.

Leadership and resources

• Manage agencies, vendors, technology partners, and external digital service providers where required.
• Establish KPIs, performance standards, budgets, and resource requirements.
• Lead, coach, and develop a high-performing regional digital marketing and communications team.
• Continuously improve channel effectiveness, customer experience, and return on marketing investment.

Required qualifications

• Extensive experience in digital marketing, digital channels, performance marketing, digital communications, customer experience, brand marketing, or a related field.
• Proven experience leading regional or large-scale digital marketing and communications functions.
• Strong knowledge of digital ecosystems, performance marketing, campaign optimization, attribution, conversion, and analytics.
• Experience developing regional strategies across multiple markets or business units.
• Experience managing website development, digital transformation, platform enhancement, or redesign projects.
• Experience developing dashboards, performance reports, KPIs, and marketing analytics.
• Proven leadership experience managing, coaching, and developing high-performing digital teams.
• Strong project management and ability to manage multiple regional initiatives simultaneously.

Preferred qualifications

• Experience in financial services, banking, fintech, or another highly regulated industry is advantageous.
• Understanding of regulatory, governance, data privacy, brand, and compliance requirements in digital communications is preferred.
• A bachelor's degree in marketing, communications, business administration, media, technology, or a related discipline is preferred.
• Professional qualifications in digital marketing, performance marketing, analytics, communications, or marketing strategy are advantageous.