RC RAK, Multi-Property Assistant Marketing Manager

Job Summary

Education and Experience

• 2-year degree in Marketing, Public Relations, Business Administration, or related major and 2 years experience in sales, marketing, digital, or related area.
• OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.
• Hospitality marketing or digital advertising experience preferred.

Hotel Marketing and Advertising

• Assists with the execution of the annual marketing plan to budget.
• Provides support to Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests.
• Works with advertising agency on tactical advertising campaigns' creative and media plans, particularly for F&B promotions.
• Assists with management of F&B media schedules, email marketing, and display advertising.
• Stays informed about status, performance, opportunities, and issues related to online programs.
• Helps verify all advertising in digital channels aligns with brand voice.

Social Media Content Management

• Supports social media engagement and updating content in local digital channels such as hotel website and travel sites.
• Assists with promotions campaigns in F&B, weddings, spa, rooms, and conferences through digital and social media channels.
• Engages in proactive online reputation management by surfacing and responding to guest comments.

Public Relations and Visual Asset Management

• Participates in development of comprehensive quarterly PR plan with agency.
• Maintains a comprehensive list of local media contracts, with emphasis on food critics and bloggers.
• Manages assigned accounts per the media account management system.
• Assists with writing and distribution of press releases for property events, promotions, and outlets.
• Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.
• Helps manage external vendors and media agencies.
• Supports coordination of photography for F&B advertising, collateral, and PR purposes.
• Assists with photo shoots for seasonal or festive promotions.

Direct Marketing and Collateral Development

• Assists with coordination and execution of hotel and F&B printed materials.
• Controls quantity and inventory of all hotel marketing collateral.
• Supports production of property, F&B display, and temporary signage in hotel public areas.
• Assists with execution of F&B direct marketing activities.
• Verifies all collateral follows brand standard guidelines and Brand Standard Audit compliance.

General

• Assists in development, coordination, and execution of all communications activities.
• Helps with publication of hotel newsletters.
• Supports communications duties as deemed necessary.
• Assists in liaison and execution of joint F&B promotions.
• Works with Manager of Marketing and Communication to keep hotel website and related websites updated.
• Provides marketing assistance and acts as marketing subject matter expert for GMs, Sales Leaders, and Revenue leaders.
• Keeps abreast of competition and evolving digital and marketing trends.

Location and Schedule

• Location: Al Mazraa, Wadi Khadija, Ras Al Khaimah, United Arab Emirates.
• Schedule: Full Time.
• Located Remotely? No.
• Position Type: Management.