Product Growth Lead-CEO Office-Rahal and Rahal eSIM 🚀

Reports To

About Rahal

Role Overview

Product Growth & Conversion

• Own Rahal's conversion improvement roadmap across key funnels such as search, booking, checkout, payment, and repeat purchase.
• Identify user drop-offs and friction points through funnel analysis, behavioral data, user feedback, and product usage patterns.
• Design and prioritize product-led growth initiatives that improve activation, conversion, retention, and reactivation.
• Work with Product, Design, and Engineering to turn growth opportunities into clear product solutions and experiments.
• Proactively recommend changes to user flows, screens, messaging, pricing visibility, trust signals, and booking experiences.

Experimentation & Product Discovery

• Build and manage a structured experimentation pipeline, including hypotheses, success metrics, test design, rollout plans, and post-test analysis.
• Run A/B tests and product experiments to improve conversion rate and user engagement.
• Conduct user surveys, interviews, usability tests, and feedback analysis to understand why users drop off or hesitate.
• Translate qualitative and quantitative insights into practical product improvements.
• Document learnings from experiments and create a repeatable growth experimentation culture within Rahal.

Data & Insights

• Independently use SQL to analyze user behavior, funnels, cohorts, conversion trends, and experiment performance.
• Define and track key product growth metrics, including conversion rate, activation rate, checkout completion, booking success rate, retention, and repeat purchase.
• Build or collaborate on dashboards that help teams monitor product performance and growth opportunities.
• Segment users by behavior, source, intent, device, geography, and lifecycle stage to identify targeted opportunities.
• Turn data into clear recommendations for leadership and cross-functional teams.

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Design, Marketing, BI, Operations, and Commercial teams to improve the traveler journey.
• Work with Marketing on activation, reactivation, and lifecycle campaigns based on product behavior and funnel insights.
• Collaborate with Engineering to ensure events, tracking, and experiment measurement are properly implemented.
• Communicate product growth insights clearly to both technical and non-technical stakeholders.
• Support Quarterly OKRs by defining measurable product growth initiatives and tracking impact.

Qualifications

• Experience: 10+ years in Product Operations, Product Growth, Growth, Product Analytics, or related roles.
• Industry: Prior experience in travel-tech, marketplace, fintech, mobility, e-commerce, or consumer-tech preferred.
• Product Skills: Strong understanding of user funnels, conversion optimization, experimentation, and product discovery.
• Research Skills: Experience running user interviews, surveys, usability tests, or customer feedback analysis.
• Analytical Skills: Comfortable defining metrics, analyzing cohorts, identifying patterns, and measuring business impact.
• Technical Skills:
• ○ Strong SQL skills and ability to independently query and analyze data.
• ○ Data literacy across funnels, cohorts, segmentation, retention, and experimentation.
• ○ Familiarity with BI tools such as Metabase, Power BI, Tableau, Looker, Posthog or equivalent.
• ○ Understanding of event tracking, product analytics tools, and A/B testing concepts.
• ○ Strong Excel/Google Sheets skills.
• Communication: Able to turn insights into clear product recommendations and influence teams without relying only on authority.
• Mindset: Start-up attitude, comfortable with imperfect data, fast execution, and high ownership.

Personality Traits

Why Rahal