Patient Engagement and Health Solutions Manager
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About the Role
About the Role The Manager, Patient Engagement and Healthcare System Solutions plays a strategic role in embedding the patient perspective into healthcare systems and access sol.
Key Skills for This Role
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Overview
About the Role The Manager, Patient Engagement and Healthcare System Solutions plays a strategic role in embedding the patient perspective into healthcare systems and access solutions across the Gulf region.
The role leads patient engagement initiatives, patient support programs and affordability solutions, identifying gaps in the patient journey and translating them into scalable, compliant healthcare system solutions.
Working as a bridge between patient needs, healthcare ecosystems and internal teams, the role contributes to improving patient access, optimizing treatment pathways and enhancing the overall patient experience in a sustainable and non-promotional manner, in line with GSK policies and local regulations.
Key Responsibilities 1.
Patient Engagement and Insights Define and implement patient engagement strategies aligned with global and regional frameworks and applicable GSK policies.
Build a deep understanding of patient needs, healthcare ecosystems and stakeholder priorities across relevant therapeutic areas.
Lead cross-functional patient journey mapping to identify unmet needs, access barriers and points of patient loss along the pathway.
Translate patient insights into actionable inputs for access strategies, service design and healthcare solutions.
Maintain an up-to-date understanding of therapeutic areas, healthcare systems and the external environment to inform agile decision-making and solution design. 2.
Healthcare System Solutions Identify and develop innovative healthcare system solutions to address critical access barriers and patient journey gaps, in line with ethical and non-promotional standards.
Design and implement patient-centered solutions that improve care pathways, treatment initiation and continuity of care.
Lead the design and implementation of structured patient pathways in settings where they do not yet exist, ensuring alignment with clinical practice and healthcare system capabilities.
Support the adoption of clinical guidance, care pathways and standard-of-care practices by identifying and addressing implementation barriers within healthcare settings.
Explore and support the integration of digital and technology-enabled solutions to enhance patient access, navigation and support services.
Apply agile and design-thinking approaches to develop, test and scale patient-centered solutions in complex healthcare environments.
Provide insights on healthcare system dynamics, stakeholder behaviors and evolving access models across the Gulf. 3.
Patient Support Programs and Affordability Lead the design, implementation and optimization of patient support programs across the Gulf, in accordance with GSK policies, local laws, regulations and industry codes.
Develop and manage compliant affordability solutions (for example, co-pay or financial support mechanisms where permitted) in line with internal standards and external requirements.
Ensure programs address key patient barriers, including affordability, reimbursement complexity, adherence and persistence.
Monitor program performance, ensuring appropriate documentation and governance, and drive continuous improvement in patient experience and operational effectiveness.
Generate insights from programs to inform broader access strategies and healthcare system improvements. 4.
Stakeholder Engagement and Partnerships Build strong, trust-based relationships with key stakeholders across healthcare ecosystems, including healthcare professionals, institutions, patient organizations and other relevant partners, in line with GSK engagement principles.
Collaborate cross-functionally with market access, medical, commercial, compliance, finance and other relevant teams to ensure alignment of patient and system solutions.
Identify and support appropriate partnerships that enhance patient support, improve access pathways and contribute to better health outcomes.
Support cross-functional teams in adopting new approaches and ways of working to improve delivery of patient and system solutions.
Act as a credible representative in engagements related to patient experience and healthcare system solutions, maintaining high standards of integrity, transparency and non-promotional conduct. 5.
Governance, Compliance and Risk Management Ensure all patient engagement, patient support and healthcare solution activities are fully compliant with local regulations, industry codes and GSK policies, including those related to non-promotional engagement, pharmacovigilance and privacy.
Maintain oversight of vendor governance, pharmacovigilance requirements and audit readiness for all relevant programs and activities.
Proactively identify and mitigate risks related to patient safety, compliance and company reputation.
Ensure appropriate governance, documentation, contracts and approval processes for all initiatives and partnerships, following applicable internal procedures and review requirements.
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