Associate Product Manager
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Key skills for this role
About the Role
Develop and execute marketing strategies for specialty portfolio, collaborating with cross-functional teams and managing customer relationships to drive brand growth.
Key Skills for This Role
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Overview
GSK Saudi Arabia is committed to supporting Vision 2030 and the Saudi Arabian National Agenda including Saudization in line with the hiring and the training and development of Saudi National capability.
Job Purpose
The purpose of this role is to develop and deliver comprehensive, high-quality marketing strategies and promotional content for the assigned specialty portfolio.
You will work closely with cross-functional teams to plan and execute key strategic activities that support ambitious brand objectives and long-term business growth.
Key Responsibilities
Develop and execute the marketing strategy and key marketing activities for the specialty portfolio.
Drive performance by identifying and unlocking business opportunities with a 2 4-year horizon and contributing to long-range forecasting.
Collaborate effectively with relevant cross-functional teams to ensure aligned planning and execution.
Develop the marketing communication plan and secure approvals for promotional and educational materials in line with local standard operating procedures and applicable policies.
Orchestrate all activities at customer level to ensure end-to-end brand management and a consistent customer experience.
Partner with the sales team to ensure training of the field force on key brand and portfolio messages and promotional materials.
Ensure effective allocation of resources in line with agreed priorities.
Lead brand and portfolio forecasting in close collaboration with cross-functional colleagues, ensuring appropriate supply planning.
Lead cross-functional teams to develop and implement activities that support brand goals and financial objectives.
Manage relationships with key external stakeholders to support an excellent customer experience.
Oversee company sponsorship of local congresses and collaborate with relevant healthcare societies to support appropriate advocacy and reputation.
Spend a significant proportion of time in the field (expected over 50%) to connect with customers, support the sales team, and maintain a deep understanding of market insights and dynamics.
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