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Omnichannel Content Strategist

GlaxoSmithKlineRiyadh, KSA1 months agoSenior
Senior

Skills

Content StrategySEOContent MarketingAudience AnalysisBrand VoiceStorytelling
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Via NaukriGulf·

About This Role

You will work on projects that require clarity, teamwork and good judgement. Daily tasks include content planning, coordinating with cross-functional teams, and ensuring content meets regulatory and quality standards. You will balance multiple workstreams and support launches and routine business needs. You will act as a content subject matter expert and single point of contact for local content decisions.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Define content strategy that supports the development of purposeful content, personalized as per local HCP needs/preferences
  • Guide on the LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
  • Provide guidance on designing the right content for the customer journeys, leveraging relevant global or local content for each touchpoint
  • Partner with marketing, medical, compliance and agencies to align content, secure approvals, and maintain quality.
  • Use content analytics to measure performance and iterate content based on insights.
  • Maintain content governance, tagging standards, and editorial guidelines.

What we offer

You will be part of a team that values clarity, collaboration and impact. You will gain experience translating insight into content that reaches healthcare audiences across channels. You will grow your skills in analytics, stakeholder engagement and omnichannel execution.

Ready to apply?

If you are excited by this role and meet the qualifications, we want to hear from you. Apply now and tell us how you will help shape meaningful content that supports healthcare professionals and patients in Saudi Arabia.

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