Multi-Property Marketing Manager

Role overview

Education and experience

• Required: a two-year degree in Marketing, Public Relations, Business Administration, or a related major plus four years of relevant professional experience; or a four-year bachelor's degree in a related major plus two years of relevant professional experience.
• Hospitality marketing or digital advertising experience is preferred; for the bachelor's-degree route, hospitality marketing or digital advertising agency experience is preferred.

Hotel marketing and advertising

• Execute the annual marketing plan within budget with the General Manager, Food and Beverage, Operations, Marketing Communications, and regional teams.
• Coordinate guest promotions with Operations, Food and Beverage, and Sales to drive incremental hotel revenue.
• Liaise with advertising agencies on campaign creative and media plans; manage food and beverage media schedules and account settlement.
• Coordinate offer loading and audience targeting with Revenue Management; execute email marketing and display advertising.
• Maintain alignment with regional eCommerce teams and ensure hotel digital advertising follows brand voice.

Social media and digital content

• Update local digital channels, including the hotel website and travel sites, and facilitate social media engagement.
• Develop and execute digital and social promotions for food and beverage, weddings, spa, rooms, and conferences.
• Surface and respond to positive or negative guest comments through online reputation management.

Public relations and visual assets

• Develop and execute quarterly public relations plans with agency support and General Manager approval; maintain local media contacts and manage assigned media accounts.
• Write and distribute press releases; manage hotel-sponsored events, community and government relations, and press promotional activities.
• Support media engagement and coverage; verify monthly news-clipping and online, print, and social mention reports.
• Manage external vendors and media agencies, evaluate media opportunities, and coordinate photography and promotional photo shoots with regional teams.

Direct marketing and general duties

• Coordinate hotel and food and beverage printed materials, collateral inventory, filing, temporary signage, and direct marketing activities.
• Ensure collateral meets brand standards and support competitor collateral and publicity monitoring.
• Coordinate communications, newsletters, and joint food and beverage promotions; keep hotel and related websites updated with eCommerce teams.
• Partner with the Director of Marketing on plans aligned to hotel sales and revenue strategy; report marketing and eCommerce performance.
• Provide marketing leadership and training to General Managers, Sales leaders and managers, and Revenue leaders; track competitors and changing marketing trends.