Mgr-Marketing Communications I

Position Overview

Education and Experience

• High school diploma or GED; 2 years of experience in sales and marketing or a related professional area.
• Alternatively, a two-year degree from an accredited university in marketing, business administration, hotel and restaurant management, or a related field; no work experience required.

Core Work Activities

• Assist with regional coordination of room, food and beverage, spa, and golf promotions.
• Develop leisure marketing plans addressing rate offers, packages, and programs to increase occupancy.
• Maintain, update, and manage all websites.
• Coordinate offers and information for all publications and inserts regarding brand loyalty reward mailings.
• Write brochures and hotel collateral materials.
• Participate in all hotel imaging work such as signage.
• Use and interpret all reports necessary for sound marketing recommendations, including DMA market reports, past guest lists, and tracking.
• Review and provide analysis for all website and email campaign tracking, including individual hotel websites, corporate email campaign results, and Marriott.com hotel reports.
• Ensure consistent marketing messages are communicated in all advertising and collateral work.
• Manage the annual marketing budget.
• Provide regular tracking, ROI, and analysis of promotions and website/email campaigns, using industry averages to calculate ROI and applying that knowledge to future planning.
• Track ROI for all marketing activities including online, direct mail, and print advertising.

Market Trends and Target Customer Information

• Evaluate new marketing opportunities for the hotel.
• Ensure the hotel is represented on all quality internet sites that have the potential to provide business.
• Work closely with the respective convention and visitors bureaus and tourism bureaus.
• Develop the hotel's strategic marketing plan, including group, leisure, and local activities.
• Plan and oversee all photo shoots, developing shot lists while keeping hotel objectives and brand image in mind.

Building Successful Relationships

• Identify and communicate with distribution channels that can sell distressed inventory to improve hotel occupancy.
• Provide creative and unique tools for all sales channels to assist the hotel's sales and marketing.
• Act as liaison between corporate and individual hotels, launching programs and ensuring hotels take full advantage of all corporate opportunities.
• Work with media buyers to plan and execute advertising campaigns.
• Assist the hotel with publicity for various events, keeping in mind publicity strategy and objectives.
• Assist the hotel in providing materials, tracking/analysis, and presentations to owners.
• Represent the hotel with all vendors, balancing quality and price, requesting estimates, and approving all materials as needed.

Additional Marketing Responsibilities

• Keep detailed files and records on all matters relating to hotel marketing materials such as photo usage rights and vendor contracts.
• Ensure the hotel follows all corporate marketing guidelines.
• Approve all invoices through the MarrCom office.

About St. Regis