Media Buyer
Role Overview
The media buyer plans, executes, and manages paid advertising campaigns to increase brand awareness, generate leads, and achieve business objectives.
Key Skills for This Role
Full Job Posting
Role overview
The media buyer plans, executes, and manages paid advertising campaigns to increase brand awareness, generate leads, and achieve business objectives.
Responsibilities
- Plan and manage paid advertising campaigns across Meta, Google Ads, TikTok, and other relevant platforms.
- Research target audiences and identify suitable advertising platforms.
- Set advertising budgets and monitor campaign spending.
- Monitor campaign performance and optimize ads to improve results.
- Analyze reach, engagement, clicks, leads, and conversions.
- Prepare regular campaign performance reports for management.
- Conduct A/B tests of ad creatives, captions, audiences, and campaign strategies.
- Coordinate with marketing colleagues, designers, and content creators to develop advertisements.
- Monitor competitors’ advertising activity and market trends.
- Align campaigns with company objectives and optimize return on investment.
- Manage multiple campaigns and ensure timely execution.
- Perform other duties as assigned by management.
Qualifications
- The posting does not specify formal candidate qualifications or required years of experience.
Work location
- Work location is in person.
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