MarTech Engineer – Analytics & Integrations
Role Overview
Technical MarTech position focused on building, configuring, and optimizing technology and data infrastructure for digital customer journeys, campaign measurement, and business performance.
The role is not focused on social media management, content creation, branding, or traditional campaign management.
Key Skills for This Role
Full Job Posting
Role overview
Technical MarTech position focused on building, configuring, and optimizing technology and data infrastructure for digital customer journeys, campaign measurement, and business performance.
The role is not focused on social media management, content creation, branding, or traditional campaign management.
Key responsibilities
- Implement and optimize MarTech platforms, tracking solutions, and digital analytics tools; configure and manage GA4, Google Tag Manager, and related measurement technologies.
- Implement tracking across websites, landing pages, conversion funnels, and digital campaigns; configure and support marketing automation workflows.
- Integrate MarTech platforms with CRM systems such as Salesforce, HubSpot, or similar, and support API and third-party integrations.
- Develop KPI dashboards and reporting with Power BI, Looker Studio, Tableau, or similar tools; analyze customer behavior, conversion performance, and digital journey data.
- Support A/B testing, conversion rate optimization, attribution, technical SEO, website performance, and digital experience optimization.
- Work with Product, Engineering, Design, and commercial teams to translate business requirements into technical solutions.
- Ensure data quality, accurate reporting, and appropriate privacy controls; maintain documentation for integrations, tracking, and MarTech configurations.
Requirements
- Professional experience in MarTech, Marketing Technology, Digital Analytics, or Marketing Automation.
- Strong hands-on experience with GA4 and Google Tag Manager.
- Experience with CRM platforms such as Salesforce, HubSpot, or similar; experience configuring automation tools, tracking solutions, and digital platforms.
- Working knowledge of JavaScript, SQL, Python, and/or HTML/CSS.
- Strong analytical and troubleshooting capabilities and experience translating business requirements into technical implementations.
Preferred experience
- REST APIs and third-party integrations; Customer Data Platforms (CDPs); marketing attribution.
- Power BI, Looker Studio, or Tableau; conversion rate optimization; technical SEO; Agile environments.
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