Marketing Manager - F&B

Role overview

Marketing strategy and brand development

• Develop an annual marketing strategy and monthly and quarterly plans aligned with business objectives.
• Strengthen brand positioning, identity, and awareness; identify customer acquisition and loyalty opportunities.
• Monitor competitors, consumer trends, and market opportunities, and keep the brand consistent across channels.

Social media and digital marketing

• Manage Instagram, TikTok, Snapchat, Google, and other relevant platforms; develop content strategies and monthly calendars.
• Coordinate photography, videography, and creative production, and manage paid digital advertising campaigns.
• Track performance, engagement, audience growth, and campaign effectiveness; spot trends relevant to Saudi audiences.

Campaigns, activations, and PR

• Deliver seasonal campaigns, launches, promotions, and events, including initiatives around Saudi occasions and seasons.
• Coordinate influencer collaborations, partnerships, and local activations to drive store visits, new customers, and repeat purchases.
• Work with operations on in-store promotions; support PR initiatives and relationships with Saudi influencers, creators, media, and communities.
• Manage influencer campaigns from planning and negotiation through evaluation.

Budget and coordination

• Manage budgets, monitor return on investment and KPIs, and prepare monthly reports with insights and recommendations.
• Coordinate with operations, management, creative teams, agencies, and suppliers; support branch openings, launches, and expansion.
• Deliver marketing activity on time, on budget, and to a high standard.

Essential qualifications

• 4–5 years of marketing, brand management, digital marketing, or related experience, with a track record delivering marketing strategies.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience managing social media platforms and paid digital campaigns; experience in influencer marketing, content creation, and campaign management.
• Strong knowledge of Saudi consumer behaviour, culture, and market trends; analytical ability to measure and improve performance.
• Excellent communication, organisational, and project management skills; able to work independently and manage multiple projects.
• Fluent Arabic and a good command of English.

Preferred qualifications

• Café, restaurant, hospitality, or F&B experience; lifestyle or consumer-facing brand experience.
• Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, or analytics tools.
• Experience coordinating creative agencies and content production teams.

Benefits

• Full-time role with a growing brand in the Saudi F&B sector and the chance to shape marketing across the Kingdom.
• Involvement in new branch openings and expansion; immediate start available.