Marketing Manager – Creative Strategy & Digital

Role overview

Key responsibilities

• Develop integrated marketing strategies aligned with business objectives and brand positioning.
• Lead creative concepts, campaign strategies, brand narratives, and key communication messages.
• Plan and oversee campaigns across traditional advertising, digital media, and social platforms, including Instagram and TikTok.
• Apply audience insights, consumer behavior, psychology, and cultural trends to campaign development.
• Create marketing briefs and actionable campaign plans from business goals.
• Guide creative teams, content creators, production partners, and external agencies.
• Evaluate campaign concepts and execution for relevance, originality, and consistency with brand objectives.
• Analyze metrics, audience insights, and business outcomes; identify successes or underperformance and recommend improvements.
• Monitor competitor activity, market developments, and cultural trends for differentiation opportunities.
• Manage budgets and resources to improve campaign effectiveness and return on investment.
• Explore AI and emerging technologies to enhance processes without compromising originality or strategic quality.

Requirements

• Proven experience in marketing, advertising, creative strategy, brand management, or strategic planning.
• Experience developing and contributing strategically to integrated marketing campaigns.
• Strong understanding of traditional advertising, brand positioning, and creative communication.
• Knowledge of digital marketing and social platforms, particularly Instagram and TikTok.
• Understanding of consumer behavior, audience insights, cultural trends, and engagement drivers.
• Ability to develop creative briefs, evaluate concepts, and direct creative teams and agencies.
• Experience translating business objectives into measurable marketing strategies.
• Analytical skills to interpret campaign data and identify actionable insights.
• Communication, presentation, leadership, and stakeholder-management skills.
• Entertainment, leisure, hospitality, gaming, or experiential marketing experience is an advantage.

Application materials

• Submit a CV and examples of campaigns personally developed or strategically contributed to.
• Include a brief explanation of selected campaigns' strategy, target audience, creative thinking, and objectives, with performance results where available.

Pay

• Pay is QAR 15,000–18,000 per month.

Work location

• Work location is in person.