Marketing Manager
Role Overview
The Marketing Manager works in ADCB’s Retail Banking Group, which serves retail and micro-business customers with conventional and Shari’ah-compliant products and services.
Key Skills for This Role
Full Job Posting
Role overview
The Marketing Manager works in ADCB’s Retail Banking Group, which serves retail and micro-business customers with conventional and Shari’ah-compliant products and services.
Marketing responsibilities
- Manage marketing communications, campaigns, digital strategy, media initiatives and stakeholder engagement for assigned business areas.
- Manage projects, calendars and budgets; track planned versus actual activity and seek strong ROI through negotiation.
- Oversee account marketing from planning and agency briefing through approvals, production, media planning and timely delivery.
- Develop digital and social strategies and improve website and digital-tool design, content and conversion.
- Provide weekly status updates and report campaign effectiveness, cost savings, media results, spend and competitor tracking.
- Manage external suppliers, advertising and promotion funds, creative integrity, quality control and brand adherence.
- Manage and motivate the team, supervise work and support departmental policies, procedures and change initiatives.
Candidate requirements
- At least 6 years of experience in a similar role in a reputed organization, including experience in a marketing role.
- University degree in Business or Marketing and working knowledge of advertising and marketing.
- Arabic is mandatory; good written and verbal English communication is listed, with English also described as an advantage.
- Strong planning, analytical and time-management skills, plus computer skills including Microsoft Office.
Compensation
- Indicative pay range is AED 24,500–36,500 per month, with eligibility to participate in a variable pay plan.
Flexible working
- Flexible and remote working options are offered subject to eligibility and job requirements; no specific workplace arrangement is stated.
Benefits
- Benefits include medical, life and personal accident insurance, paid leave and leave airfare, preferential employee rates on loans and finance facilities, staff discounts and offers, and education assistance for children at certain job levels.
- Learning and development opportunities include instructor-led courses, e-learning, on-the-job training and professional development programs.
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