Marketing Manager

Role overview

Marketing strategy, brand and lead generation

• Develop marketing strategy and annual and quarterly plans aligned with commercial and revenue objectives.
• Maintain consistent brand identity across tone of voice, visual identity, corporate materials, company profiles, and case studies.
• Design lead-generation campaigns and inbound and outbound marketing through digital campaigns, email, content, and event marketing.
• Plan and manage the marketing budget and resource allocation.

Digital, content and campaigns

• Manage and optimise the website, social media, SEO, SEM, and paid media.
• Develop content strategy and oversee social media content, blogs, event showcases, case studies, and video production.
• Execute cross-channel launches, event promotions, and brand campaigns across digital, email, PR, and partnerships.

Commercial support and people management

• Support Commercial and Business Development with lead-generation campaigns, client-specific assets, pitches, and proposals.
• Track lead generation, campaign ROI, website and social analytics, and report performance insights.
• Lead the Social Media Content Creator and manage creative, digital marketing, and media partners.

Candidate requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of marketing experience, including 2–3 years in a managerial position.
• Events, experiential, or staffing industry experience is highly preferred.
• Proven ability to develop marketing strategies and manage integrated digital campaigns across channels.
• Strong understanding of SEO, SEM, paid media, CRM, marketing automation, and analytics tools.
• Excellent communication, storytelling, and project management skills; able to manage competing priorities.
• Outstanding written and spoken English communication skills.

Working hours

• Monday to Saturday, 9:00 AM–6:00 PM, with alternate Saturdays off.
• Flexibility is required for occasional evenings and weekends to support events and campaigns.

Location

• The role is based in Abu Dhabi, UAE.