Marketing Manager

Role overview

Key responsibilities

• Develop and execute campaigns across ATL, BTL, digital, social media, CRM, in-store, partnerships, and activations.
• Drive annual, quarterly, and monthly plans aligned with business objectives.
• Lead campaigns for brand awareness, engagement, acquisition, retention, app usage, and loyalty program growth.
• Manage CRM campaigns, customer segmentation, lifecycle marketing, and data-driven engagement.
• Monitor KPIs, analyze campaign performance, optimize ROI, and prepare reports for senior stakeholders.
• Manage creative agencies, vendors, partnerships, budgets, and cross-functional stakeholders.
• Adapt strategies to GCC consumer behavior, cultural trends, and regional market requirements.

Must-have skills and experience

• At least 8 years of experience in marketing, brand marketing, retail marketing, consumer brands, loyalty, or agency environments.
• Proven experience in 360-degree integrated marketing strategy and campaign execution.
• Expertise across ATL, BTL, digital, social media, CRM, in-store marketing, and activations.
• Strong understanding of GCC markets, consumer behavior, and retail trends.
• Experience with CRM, loyalty programs, customer acquisition, retention, and engagement.
• Strong knowledge of digital and performance marketing, campaign analytics, budgets, KPIs, and ROI.
• Experience managing agencies and partnerships; strong strategic thinking, communication, stakeholder, and project management skills.

Preferred background

• Experience in retail, loyalty programs, consumer brands, or app-based marketing is good to have.
• CRM platforms, customer segmentation, lifecycle marketing, GCC exposure (especially UAE and Saudi Arabia), and creative agency or integrated partnership management are good to have.
• A bachelor's or master's degree in Marketing, Business Administration, Communications, or a related discipline is preferred.

Opportunity

• Drive integrated marketing initiatives for Shukran Loyalty within a major retail group.
• Work across diverse GCC markets and consumer segments and influence engagement, loyalty, retention, and business growth.