Marketing Director
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About the Role
Marketing Director – B2B Exhibitions **Location:** Dubai, UAE **Employment Type:** Full-Time About the Opportunit y Our client is a leading international exhibitions and events business seeking an experienced and commercially driven Marketing Director to lead the marketing strategy for a portfolio of market-leading B2B exhibitions and conference s.This is a senior leadership position responsible for driving visitor acquisition, delegate attendance, exhibi
Key Skills for This Role
Full Job Posting
Full-Time
- About the Opportunit
- y
- Our client is a leading international exhibitions and events business seeking an experienced and commercially driven Marketing Director to lead the marketing strategy for a portfolio of market-leading B2B exhibitions and conference
- s.This is a senior leadership position responsible for driving visitor acquisition, delegate attendance, exhibitor engagement, and brand growth through innovative, data-led marketing strategies.
- The successful candidate will work closely with the commercial leadership team to deliver measurable business growth while leading and developing a high-performing marketing functio
- n.Key Responsibiliti
- esStrategic Leadersh
- ipDevelop and execute the overall marketing strategy across a portfolio of B2B exhibitions and conference
- s.Align marketing initiatives with commercial objectives, revenue targets, and long-term business growth plan
- s.Lead, mentor, and develop a high-performing marketing team, fostering collaboration, accountability, and continuous improvemen
- t.Partner with Sales, Conference Production, Operations, and Digital teams to ensure integrated campaign executio
n.Visitor & Delegate Acquisiti
- onDevelop and deliver integrated marketing campaigns that drive qualified visitor and delegate attendanc
- e.Build audience acquisition and retention strategies using CRM, marketing automation, and customer insight
- s.Optimise the customer journey to maximise registrations, engagement, and repeat attendanc
- e.Identify new audience segments and opportunities for market expansio
n.Digital Marketing & Demand Generati
- onLead multi-channel marketing campaigns across digital, social media, email, paid media, SEO, SEM, content marketing, and partnership
- s.Oversee website optimisation, lead generation activities, and conversion rate improvement
- s.Utilise analytics and performance data to optimise campaign effectiveness and maximise RO
- I.Drive innovation through the adoption of new marketing technologies and best practice
s.Brand & Content Strate
- gyStrengthen the market positioning and visibility of the exhibition portfoli
- o.Ensure consistent brand messaging across all marketing channel
- s.Oversee the development of engaging marketing content, creative assets, and promotional campaign
- s.Build strategic partnerships with media, industry associations, and key stakeholder
- s.Commercial Suppo
- rtCollaborate closely with the Sales team to support exhibitor acquisition and retentio
- n.Develop marketing initiatives that enhance exhibitor value and sponsorship opportunitie
- s.Ensure marketing activity contributes directly to revenue growth and commercial succes
s.Budget & Performance Manageme
- ntManage and optimise the marketing budget, ensuring maximum return on investmen
- t.Establish KPIs and regularly report campaign performance, customer insights, and commercial impac
- t.Analyse market trends, competitor activity, and customer behaviour to inform future marketing strategie
- s.Candidate Profi
- leThe ideal candidate will be an experienced marketing leader with a strong commercial mindset and a proven track record of delivering successful marketing strategies within the B2B exhibitions, trade shows, or events industr
- y.Essential Experien
- ce10+ years' marketing experience within B2B exhibitions, trade shows, conferences, or large-scale event
- s.Proven experience leading integrated marketing campaigns that deliver measurable commercial result
- s.Strong background in visitor acquisition, audience growth, and digital marketin
- g.Experience managing and developing high-performing marketing team
- s.Demonstrated success in managing significant marketing budgets and delivering strong RO
- I.Excellent stakeholder management skills, with the ability to influence senior leadership and collaborate across multiple function
- s.Skills & Competenci
- esStrategic and commercial thinki
- ngLeadership and team developme
- ntDigital marketing experti
- seCRM and marketing automati
- onBrand strategy and campaign manageme
- ntData analysis and performance optimisati
- onBudget manageme
- ntProject manageme
- ntStrong communication and presentation skil
- lsAbility to thrive in a fast-paced, deadline-driven environme
- nt
- ***We will be shortlisting candidates within the next two weeks.
- If you do not hear from us during this time, it means your profile has not been selected on this occasion.
- We truly appreciate your interest and the time you invested in appl
- ying
- Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you
- .****
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