Senior Marketing Executive

Marketing Manager And Senior Marketing Executive

Salary

About The Role

Key Responsibilities

• Develop and execute social media strategies that support business objectives.
• Plan and manage content calendars across all social media platforms.
• Create campaign concepts for seasonal events, promotions and customer activations.
• Brief, manage and collaborate with external marketing agencies, designers, photographers and content creators.
• Ensure marketing campaigns are delivered on time, on brand and to a high standard.
• Recommend the most effective channels, content formats and campaign approaches to maximise engagement.
• Drive customer engagement through creative, innovative social media campaigns.
• Monitor campaign performance, analyse insights and optimise activity based on results.
• Stay ahead of social media trends and identify new opportunities to increase brand visibility.
• Ensure all communications are aligned with the company's brand guidelines and tone of voice.
• Work cross-functionally with internal stakeholders to translate operational initiatives into successful marketing campaigns.

Campaigns You'Ll Be Working On

• You'll be responsible for bringing a wide range of customer-focused initiatives to life, including:
• Summer camps
• Children's entertainment and activities
• Face painting and family events
• Seasonal promotions
• Community activations
• Special events and experiential campaigns

About You

Requirements

• 3–6+ years' experience in a marketing role.
• Strong experience managing social media platforms for a consumer-facing brand.
• Proven ability to create engaging content strategies and campaign plans.
• Experience working with external agencies and creative suppliers.
• Good understanding of digital marketing, social media analytics and campaign reporting.
• Excellent copywriting and communication skills.
• Highly organised with the ability to manage multiple campaigns simultaneously.
• Commercially aware with a strong understanding of consumer behaviour and digital trends.

Preferred Background

• Food & Beverage

• Hospitality