Marketing Automation Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Description: As a Marketing Automation Manager and customer journey manager you will be pivotal in refining our clients' journey, leveraging marketing automation tools to enhance customer engagement and satisfaction.
Key Skills for This Role
Full Job Posting
Description
As a Marketing Automation Manager and customer journey manager you will be pivotal in refining our clients' journey, leveraging marketing automation tools to enhance customer engagement and satisfaction.
Your role will focus on the strategic use of automation and customer engagement technology to deliver personalized client experiences, driving loyalty and contributing to our business growth.
1. Strategize and Implement Marketing Automation
· Design and manage marketing automation strategies using advanced digital marketing and customer engagement platforms.
· Develop, execute, and monitor automated marketing campaigns, ensuring alignment with our firm's goals.
· Optimize journey-campaign performance to achieve efficiency and strong ROI.
2. Manage Customer Journey
· Analyse and optimize the post-acquisition customer journey for our users and clients.
· Create targeted communication flows to enhance customer experience and retention.
· Collaborate with various teams to ensure an integrated customer experience.
3. Data Analysis and Reporting
· Utilize analytics to assess campaign performance and customer engagement.
· Apply data insights to refine marketing strategies and improve customer journeys.
· Regularly report on strategy performance to senior management.
4. Collaboration and Coordination
· Liaise with marketing, sales, and product development teams to align on messaging and branding.
· Coordinate with technical teams for smooth integration and management of automation tools.
5. Innovation and Industry Compliance
· Keep abreast of the latest trends in marketing automation and financial services marketing.
· Ensure all marketing activities comply with industry regulations.
· Drive continuous improvement and innovation in marketing practices
Qualifications
· Bachelor’s degree in Marketing, Business, or related field.
· 5+ years of experience in marketing automation and digital marketing, preferably in the financial services or online trading sector.
· Proficient in using digital marketing, customer engagement, and automation tools.
· Strong analytical skills and data-driven approach.
· Excellent communication and collaboration skills.
· Experience in a regulated industry and understanding of compliance issues in financial services marketing.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Confidential Careers
Merchandiser
Dubai, UAE
Job Title: Van Sales Executive – FMCG Job Summary: We are seeking a dynamic and results-driven Van Sales Executive to join our FMCG sales team. The successful candidate will be responsible for selling and distributing FM
Payroll Officer - Oracle Fusion EXP is a MUST
Abu Dhabi Emirate, UAE
Responsible for end-to-end payroll administration, including the preparation of salaries, EOSB (End of Service Benefits), vacation settlements, deductions, appraisals, monthly salary reporting, and attendance coordinatio
Maintenance Coordinator
Dubai, UAE
We are looking for a Facility Maintenance Coordinator responsible for coordinating and monitoring maintenance operations for commercial and residential properties, ensuring timely completion of preventive and corrective
Hospitality Finance Manager
Abu Dhabi Emirate, UAE
We are seeking a commercially focused Hospitality Finance Manager to oversee financial performance, budgeting, forecasting, and commercial analysis across hospitality operations, including hotel and lounge business lines
PMO & IT Delivery Specialist
Abu Dhabi, UAE
About the Company We are seeking experienced PMO, Project Management, and IT Delivery specialists to support the delivery of complex transformation and implementation engagements. About the Role This role is ideal for se
Transformation Specialist
Abu Dhabi Emirate, UAE
About the Company We are seeking experienced Transformation Specialists to join a roster of specialist consultants supporting advisory engagements across the shared services sector. This role is ideal for senior transfor
Legal Counsel
Abu Dhabi, UAE
We are seeking a highly experienced Legal Counsel to support a large, diversified group in Abu Dhabi. This role will provide legal advisory, risk management, and transactional support across a broad portfolio, including
Talent Acquisition Trainee (تمهير)
Jeddah, KSA
About the Company A fast-paced, high-performing team. Multicultural environment with over 50 different nationalities. About the Role In this internship, you will: Assist with the creation and posting of job advertisemen
Merchandiser
Dubai, UAE
Payroll Officer - Oracle Fusion EXP is a MUST
Abu Dhabi Emirate, UAE
Maintenance Coordinator
Dubai, UAE
Hospitality Finance Manager
Abu Dhabi Emirate, UAE
PMO & IT Delivery Specialist
Abu Dhabi, UAE
Transformation Specialist
Abu Dhabi Emirate, UAE
Legal Counsel
Abu Dhabi, UAE
Talent Acquisition Trainee (تمهير)
Jeddah, KSA