Manager – Loyalty Program Analytics

Role overview

What you will do

• Manage Shukran and Landmark Group loyalty analytics workstreams across acquisition, activation, engagement, retention, frequency, spend, customer lifetime value, and churn.
• Develop segmentation, cohort analysis, propensity models, campaign measurement, and performance deep dives for personalization and CRM effectiveness.
• Build dashboards and scorecards for member health, incremental revenue, margin impact, redemption, points liability, tier performance, campaign ROI, and lifecycle movement.
• Recommend offers, journeys, rewards, partnerships, tiers, and retention interventions based on loyalty data.
• Operationalize analytics with business, product, CRM, martech, and data engineering teams through dashboards, campaign triggers, experiments, and decision-support tools.
• Support A/B tests, holdout measurement, incrementality analysis, and post-campaign deep dives.
• Connect loyalty performance insights to sales, margin, customer value, and brand growth through stakeholder-ready narratives.
• Identify opportunities to apply AI and automation to analytics, targeting, and loyalty customer experience.

Experience and domain knowledge

• 6–9 years in customer, loyalty, CRM, marketing, or retail/consumer analytics; omnichannel experience is preferred.
• Strong knowledge of loyalty program mechanics, lifecycle management, segmentation, personalization, campaign measurement, and customer value management.
• Experience with regression, forecasting, clustering, cohort and market basket analysis, propensity and uplift modeling, churn prediction, and optimization.
• Ability to define KPIs and measurement frameworks for incremental sales, margin, engagement, retention, redemption, points liability, and ROI.
• Strong stakeholder management, structured problem-solving, and ability to create scalable analytical products and decision frameworks.

Tools and communication

• Proficiency in Python, SQL, cloud analytics platforms, and visualization tools; Azure experience is an advantage.
• CRM, CDP, or marketing automation platforms such as Bloomreach, Braze, MoEngage, or Salesforce Marketing Cloud are a strong plus.
• Excellent communication and storytelling skills for translating complex insights into executive narratives and actions.

Education

• A bachelor’s or master’s degree in a quantitative field, statistics, economics, engineering, or computer science, or an MBA from a reputed institute, is preferred.

About the company