E-commerce Merchandiser
Role Overview
The E-commerce Merchandiser reports to the Head of Omni and drives online sales and conversion through a strong shopping experience across brand websites.
The role owns product setup, on-site merchandising, stock visibility, and promotional execution in line with brand standards.
Key Skills for This Role
Full Job Posting
Role purpose
The E-commerce Merchandiser reports to the Head of Omni and drives online sales and conversion through a strong shopping experience across brand websites.
The role owns product setup, on-site merchandising, stock visibility, and promotional execution in line with brand standards.
About the company
Al Boom Marine operates retail, wholesale, and e-commerce businesses across leisure, lifestyle, and sports retail, with divisions including apparel, footwear, cycling, consumer electronics, optical, and sports.
Merchandising and catalogue
- Merchandise category and collection pages based on sales, stock depth, and seasonal priorities; manage homepage banners, landing pages, and promotional content.
- Configure search, discovery, upsell, cross-sell, and recommendation tools in line with commercial objectives and brand standards.
- Maintain product listings, descriptions, pricing, imagery, and attributes on Shopify Plus; coordinate timely product, price, and stock updates.
- Optimize categories, collections, tags, and filters and resolve missing content, broken listings, stock visibility issues, and data errors.
Promotions and stock
- Plan and execute promotional, discount, and seasonal campaigns with marketing and agencies; quality-check promotional pricing, discount codes, and campaign pages before launch.
- Coordinate product placements and highlight key SKUs during campaigns.
- Work with buyers and logistics to monitor online availability, aged inventory, and sell-through; flag stock risks and recommend merchandising or promotional actions.
Analysis and collaboration
- Monitor sales, conversion, sell-through, and customer behavior using Google Analytics, Shopify reports, and e-commerce dashboards; prepare trading reports and actionable insights.
- Monitor navigation, customer feedback, and product reviews; quality-check the website on desktop and mobile and implement customer journey improvements.
- Partner with marketing, design, buying, logistics, and IT; support product and brand content and coordinate external vendors, agencies, and their invoices.
Qualifications and experience
- Bachelor’s degree in Business, Marketing, Retail, or a related field.
- 2–4 years’ experience in e-commerce merchandising, preferably in retail, fashion, footwear, or sports.
- Hands-on Shopify or Shopify Plus experience, or a similar platform such as Magento or WooCommerce; marketplace experience is an advantage.
Skills and competencies
- Strong commercial and analytical mindset; proficiency in Excel and Google Analytics.
- Excellent attention to detail and organization, with ability to manage multiple launches and deadlines.
- Good visual sense and understanding of the online customer journey; strong communication and collaboration skills.
- Proactive, motivated team player with a passion for sports and lifestyle retail; Arabic is an advantage.
Performance indicators
Online conversion rate and revenue by category; sell-through and availability of key SKUs.
Speed to publish new products, catalogue accuracy and completeness, and campaign go-live accuracy and timeliness.
Key interactions
Internal partners include buyers and brand teams, marketing, logistics and warehouse, IT, and finance.
External partners include performance marketing and technology agencies, content and photography vendors, and marketplace partners.
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