COMMERCIAL DIRECTOR
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Key skills for this role
About the Role
Brand Aid Marketing Solutions is seeking a Commercial Director to lead and scale the commercial function in KSA. This hunter role involves proactive lead generation, business development, client relationship management, and building a high-performance sales team.
Key Skills for This Role
Responsibilities
- Proactively identify and pursue new business opportunities across KSA
- Build and maintain a robust pipeline of new target clients
- Research market trends to spot emerging opportunities and verticals
- Attend industry events, exhibitions and forums to generate leads
- Convert prospects into long term commercial relationships
- Serve as primary point of contact for assigned enterprise clients
- Build strong, long term partnerships based on trust and results
- Lead client strategy meetings, presentations and reviews
- Maximize upselling and cross selling across existing accounts
- Ensure high client retention and satisfaction at all times
- Develop and execute quarterly and annual KSA sales plans
- Own and maintain the full sales pipeline — new and existing clients
Requirements
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years in sales, minimum 4 years in leadership roles
- Proven track record in KSA / GCC market
- Background in marketing, media, or advertising agency
- Demonstrated success in proactive lead generation & business development
- Strong Arabic & English communication skills
- Proactive hunter mentality
- Exceptional communication & negotiation skills
- Client facing professionalism & executive presence
- Pipeline management & CRM discipline
- Team leadership, coaching & talent development
- Budget, P&L & financial acumen
Full Job Posting
ROLE OVERVIEW
- Lead and scale Brand Aid's commercial function in the Kingdom.
- The Commercial Director is a hunter and a builder — responsible for proactively generating new leads, developing key client relationships, driving revenue growth, and building a high performance sales team.
- Owns the full commercial strategy for KSA including pipeline management, business development, and P&L accountability, reporting directly to the Group CCO.
KEY RESPONSIBILITIES
- Proactive Lead Generation: Hunt for new clients and business opportunities across KSA
- Business Development: Build and grow a strong, structured new client pipeline
- Client Relationship Management: Own and deepen relationships with existing key accounts
- Commercial Strategy: Develop and execute the full KSA sales strategy
- Team Leadership & Training: Build, mentor and train the sales team on best practices
- Revenue & P&L: Own targets, forecasting, upselling and budget accountability
RESPONSIBILITIES IN DETAIL
- Proactively identify and pursue new business opportunities
- Build and maintain a robust pipeline of new target clients
- Research market trends to spot emerging opportunities and verticals
- Attend industry events, exhibitions and forums to generate leads
- Convert prospects into long term commercial relationships
- Serve as primary point of contact for assigned enterprise clients
- Build strong, long term partnerships based on trust and results
- Lead client strategy meetings, presentations and reviews
- Maximize upselling and cross selling across existing accounts
- Ensure high client retention and satisfaction at all times
- Develop and execute quarterly and annual KSA sales plans
- Own and maintain the full sales pipeline — new and existing clients
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years in sales, min. 4 years in leadership roles
- Proven track record in KSA / GCC market
- Background in marketing, media, or advertising agency
- Demonstrated success in proactive lead generation & BD
- Strong Arabic & English communication skills
KEY SKILLS & COMPETENCIES
- Proactive hunter mentality — not just account management
- Exceptional communication & negotiation skills
- Client facing professionalism & executive presence
- Pipeline management & CRM discipline
- Team leadership, coaching & talent development
- Budget, P&L & financial acumen
PREFERRED EXPERIENCE
- Experience in brand activations or marketing campaigns
- Existing network with KSA government & corporates
- Vendor & production coordination background
- Understanding of marketing KPIs & reporting
- Prior experience in multi country group structure
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