Commercial Development Unit Head - UAE Nationals

Role Purpose

Commercial Strategy & Revenue Growth

• Develop and implement commercial strategies to enhance revenue streams and financial sustainability.
• Identify and develop new revenue opportunities across events, retail, ticketing, food & beverage, and venue hire.
• Monitor market trends, visitor behavior, and industry benchmarks to inform commercial planning and revenue forecasting.
• Track and analyze sales performance and commercial outcomes and implement improvement initiatives.

Events Commercialization & Experience Design

• Support the planning and delivery of high-quality events with strong commercial outcomes.
• Design and deliver premium, revenue-generating event experiences aligned with organizational values and positioning.
• Ensure integration of commercial considerations into event planning, including pricing, packaging, and monetization strategies.

Operations & Service Excellence

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• Oversee commercial operations related to events, retail, ticketing, F&B, and venue hire, ensuring efficiency and compliance with organizational standards.
• Ensure high standards of service quality and customer experience across all commercial touchpoints.
• Coordinate with internal teams and external vendors to ensure seamless delivery of commercial services during events.

Partnerships & Vendor Management

• Build and manage relationships with vendors, service providers, and commercial partners to support revenue generation.
• Negotiate commercial agreements and oversee supplier performance to ensure value for money and quality delivery.

Sustainability & Continuous Improvement

• Integrate sustainable practices into commercial activities and event delivery in line with organizational values and industry trends.
• Identify opportunities to improve operational efficiency, cost optimization, and commercial performance.

Shared Activities

• Ensure effective cascading of functional strategy into unit business plans to ensure alignment with organizational objectives.
• Manage the achievement of assigned objectives through leadership, performance management, staff development, and motivation.
• Act as a role model and drive adherence to organizational values and ethics.
• Ensure effective implementation of policies, procedures, and controls while delivering a quality and cost-effective service.
• Lead continuous improvement initiatives focusing on productivity, sustainability, and cost optimization.
• Ensure all unit reports are prepared accurately and submitted in a timely manner.
• Comply with all relevant EHS guidelines, policies, and procedures to maintain a safe and healthy work environment.