Chief Manager - e-Commerce SC
Role Overview
Lead growth marketing strategy for annuity, retirement, and partner digital products in the insurance industry.
Drive customer acquisition, conversion, revenue, and market share through partnerships, data-led UX optimization, and multi-channel marketing.
Own end-to-end digital journeys across the website and digital partners, including go-to-market playbooks for annuity and term products.
Key Skills for This Role
Full Job Posting
Role purpose
Lead growth marketing strategy for annuity, retirement, and partner digital products in the insurance industry.
Drive customer acquisition, conversion, revenue, and market share through partnerships, data-led UX optimization, and multi-channel marketing.
Own end-to-end digital journeys across the website and digital partners, including go-to-market playbooks for annuity and term products.
Go-to-market and portfolio growth
- Own go-to-market strategy for launches, feature releases, and strategic initiatives; build playbooks for segmentation, targeting, messaging, channels, and measurement.
- Own the P&L and growth roadmap for a digital product portfolio, scaling customers through digital experiences and ecosystem-integrated journeys.
- Acquire qualified leads through SEO, PPC, social, and app-driven channels; reduce acquisition cost through cross-sell and existing-customer optimization.
Customer insights and adoption
- Build quantitative and qualitative voice-of-customer systems and identify friction across acquisition, activation, engagement, and retention.
- Monitor competitors and identify market opportunities and whitespace.
- Drive feature adoption, engagement, retention, habit formation, and lifecycle conversion with product and growth teams.
- Own user-to-lead conversion, feature penetration, repeat usage, and other core growth metrics; orchestrate automated email, in-app, and push nurture campaigns.
Positioning and cross-functional leadership
- Define product positioning and messaging; use market, customer, and competitive insights to recommend product strategy and influence roadmaps.
- Coordinate product, marketing, technology, compliance, data, demand, and business stakeholders around priorities and success metrics.
- Equip fulfilment and sales teams with training and customer engagement frameworks aligned with digital growth.
- Scale digital partnerships, develop partner value propositions and onboarding messaging, and report campaign ROI and KPIs.
Qualification
- MBA from a Tier I/II+ institution.
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