Chief Manager - e-Commerce SC
Role Overview
Lead growth marketing strategy for annuity, retirement, and partner digital products in the Buy Online department.
Drive customer acquisition, conversion, revenue, and market share through partnerships, data-led UX optimization, and multi-channel marketing.
Key Skills for This Role
Full Job Posting
Role purpose
Lead growth marketing strategy for annuity, retirement, and partner digital products in the Buy Online department.
Drive customer acquisition, conversion, revenue, and market share through partnerships, data-led UX optimization, and multi-channel marketing.
Go-to-market and growth
- Own go-to-market strategy and launch playbooks for products, feature releases, and strategic initiatives, with measurable business outcomes.
- Own the portfolio growth roadmap and P&L; drive qualified leads through performance marketing and app-driven channels.
- Lower acquisition costs through data-led cross-sell and existing-customer optimization.
Customer insights and adoption
- Build voice-of-customer systems, identify funnel friction, and monitor competitors and whitespace opportunities.
- Drive feature adoption, engagement, retention, habit formation, and lifecycle conversion.
- Track user-to-lead conversion, feature penetration, repeat usage, and other core growth metrics.
- Run automated email, in-app, and push nurture campaigns to improve payment-page retention and click-through rates.
Positioning and collaboration
- Set differentiated product positioning and messaging using market signals, customer behavior, and competitive insights.
- Shape landing pages and frictionless customer journeys with product, marketing, technology, and compliance teams.
- Align stakeholders on priorities, narratives, success metrics, revenue, and profitability goals; build product marketing capability.
Partnerships and reporting
- Develop D2C campaigns and digital-platform partnerships to grow revenue and communicate partner value propositions.
- Create partner onboarding messaging and equip fulfillment and sales teams with training and customer engagement frameworks.
- Prepare reports on campaign performance, ROI, and KPIs.
Education
- An MBA from a Tier I or Tier II institution is required.
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