Chief Manager - e-Commerce SC

Role purpose

Go-to-market and growth

• Own end-to-end go-to-market strategy for launches, major feature releases, and strategic initiatives.
• Build scalable launch playbooks covering segmentation, targeting, messaging, channels, and measurement.
• Own the P&L and growth roadmap for a digital product portfolio and scale its digital customer base.
• Drive qualified lead acquisition through SEO, PPC, social, and app-driven channels.
• Reduce customer acquisition cost through data-driven cross-sell and existing-customer optimization.

Insights, adoption, and journeys

• Build voice-of-customer systems using quantitative and qualitative inputs and identify friction throughout customer funnels.
• Monitor competitors and identify whitespace opportunities.
• Drive feature adoption, engagement, retention, habit formation, and lifecycle conversion with product and growth teams.
• Own user-to-lead conversion, feature penetration, and repeat-usage metrics.
• Orchestrate automated email, in-app, and push nurture campaigns to improve payment-page retention and click-through rates.

Positioning and leadership

• Define differentiated product positioning, messaging, and narratives; translate market, user, and competitor insights into recommendations.
• Influence product roadmaps using customer insights and coordinate landing-page design, competitive intelligence, and brand messaging.
• Align product, marketing, compliance, data, demand, and business teams around priorities and success metrics.
• Coordinate teams to meet revenue and profitability KPIs and equip fulfilment and sales teams with training and engagement frameworks.
• Scale digital-platform partnerships and D2C campaigns; develop partner value propositions and onboarding messaging.
• Prepare and present marketing campaign performance reports, including ROI and KPIs.

Requirement

• MBA from a Tier I/II+ institution.

Portfolio focus