Brand Manager

Overview

Brand Strategy & Growth

• Develop and execute the annual brand strategy aligned with business objectives.
• Own the overall health and performance of the brand, including revenue, market share, profitability, and consumer engagement.
• Build long-term brand positioning and identify growth opportunities across product categories.
• Monitor competitive landscape, consumer trends, pricing, and category movements to drive strategic decisions.
• Track brand performance using key business metrics and recommend corrective actions where required.

New Product Development (Core Responsibility)

• Lead end-to-end product development from idea generation to successful market launch.
• Identify consumer needs, white spaces, and emerging skincare trends through market research and consumer insights.
• Prepare product briefs covering formulation, claims, pricing, packaging, positioning, and target audience.
• Partner closely with R&D to develop innovative, high-quality formulations.
• Work with packaging teams on design, functionality, sustainability, and consumer appeal.
• Coordinate with regulatory and quality teams to ensure product compliance across markets.
• Drive project timelines across cross-functional teams to ensure timely product launches.
• Conduct concept testing, product validation, and consumer trials where required.
• Build innovation pipelines and launch calendars for existing and new categories.

Product & Portfolio Management

• Manage the complete product lifecycle from launch through growth, optimization, and discontinuation.
• Recommend pricing strategies, product architecture, and portfolio expansion opportunities.
• Evaluate SKU performance and optimize assortment based on consumer demand and commercial performance.
• Forecast demand for upcoming launches in collaboration with planning and supply chain teams.

Marketing & Consumer Engagement

• Develop integrated marketing campaigns across digital, retail, influencer, PR, and content platforms.
• Work with creative teams to develop compelling brand communication and storytelling.
• Partner with performance marketing teams to improve campaign effectiveness and customer acquisition.
• Brief agencies on campaign development and evaluate creative outputs.
• Support product education initiatives for consumers, retailers, and internal teams.

Commercial & Cross-Functional Collaboration

• Work closely with Sales, E-commerce, Modern Trade, General Trade, and Marketplace teams to drive sell-through.
• Partner with Finance to manage budgets, profitability, and pricing decisions.
• Collaborate with Supply Chain and Manufacturing to ensure inventory readiness and successful product launches.
• Present business reviews, innovation updates, and launch plans to senior leadership.

Consumer & Market Insights

• Continuously study consumer behavior, skincare routines, ingredient trends, and emerging technologies.
• Analyze sales data, customer feedback, online reviews, and market intelligence to refine product strategy.
• Stay updated on global beauty and skincare innovations and identify opportunities for localization.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, Life Sciences, Pharmacy, Cosmetics, or a related field.
• MBA preferred.
• 4–8 years of experience in Brand Management, Product Management, Innovation, or New Product Development.
• Experience within skincare, beauty, cosmetics, personal care, wellness, or FMCG brands is preferred.
• Demonstrated experience leading end-to-end New Product Development projects.
• Strong understanding of skincare ingredients, formulations, claims, and consumer trends.
• Experience working with R&D, contract manufacturers, and packaging development teams.