Trade Marketing Manager
Skills
About This Role
Overview
Our client is looking for a dynamic and execution-focused Trade Marketing Manager for a growing food company.
This role will be responsible for driving in-market brand visibility, trade activation, retail execution, and channel growth across General Trade, Modern Trade, and distribution networks.
The ideal candidate should have strong FMCG/food industry experience with a deep understanding of shopper behavior, retail execution, and trade promotion management.
1. Trade Marketing Strategy & Execution
- Develop and execute trade marketing plans aligned with brand and sales objectives
- Drive category growth through effective in-store visibility and activation programs
- Plan and implement channel-wise promotional calendars and trade campaigns
- Ensure strong execution across GT, MT, wholesale, and regional channels
2. Retail Visibility & Merchandising
- Manage POSM development and deployment across markets
- Drive shelf visibility, display excellence, and in-store branding initiatives
- Coordinate with sales teams and distributors to ensure execution compliance
- Monitor planogram implementation and competitor visibility
3. Promotions & Consumer Activation
- Design and execute consumer offers, retailer schemes, and sampling activities
- Work closely with brand and sales teams on launch activations and seasonal campaigns
- Evaluate ROI and effectiveness of trade promotions and market activities
4. Sales Coordination & Channel Development
- Partner with sales teams to drive outlet expansion and improve secondary sales
- Support key account management initiatives for Modern Trade chains
- Analyze sales trends, channel performance, and market opportunities
5. Market Intelligence & Reporting
- Track competitor activities, pricing, promotions, and market trends
- Generate insights from market visits and retailer feedback
- Prepare monthly trade marketing reports and execution dashboards
6. Budget Management
- Manage trade marketing budgets efficiently
- Ensure effective utilization of spends with measurable business outcomes
Desired Candidate Profile
- 6+ years of experience in Trade Marketing within FMCG/Food & Beverage companies
- Strong understanding of retail execution and distribution dynamics
- Experience handling General Trade and/or Modern Trade channels
- Ability to work cross-functionally with sales, brand, and supply chain teams
- Strong analytical, negotiation, and stakeholder management skills
- High ownership with strong execution capabilities
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