Ecommerce Marketing Manager
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Key skills for this role
About the Role
Our client is seeking an Ecommerce Marketing Manager to drive online sales growth, brand visibility, and consumer engagement across ecommerce platforms.
Key Skills for This Role
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Overview
Our client is seeking an Ecommerce Marketing Manager to drive online sales growth, brand visibility, and consumer engagement across ecommerce platforms.
The role will be responsible for planning and executing marketplace marketing initiatives, digital campaigns, content optimization, and performance marketing activities to maximize revenue and market share across key ecommerce channels.
Ecommerce Growth & Revenue
- Drive sales growth across ecommerce platforms including qcom
- Develop and execute annual ecommerce marketing plans aligned with business objectives
- Monitor category performance, market share, pricing, and competitive activity
Marketplace Marketing
- Plan and execute platform-specific campaigns, promotions, and visibility programs
- Manage sponsored ads, banner placements, brand stores, and marketplace media investments
- Collaborate with platform account managers to maximize traffic and conversions
Performance Marketing
- Work closely with internal and external agencies to drive customer acquisition and retention
- Optimize campaign performance across paid search, display, social media, and affiliate channels
- Track ROAS, CAC, conversion rates, and other key performance metrics
Content & Digital Shelf Excellence
- Ensure best-in-class product listings, images, A+ content, videos, and brand stores
- Improve search visibility, keyword rankings, and product discoverability
- Monitor ratings, reviews, and consumer feedback to enhance brand perception
Analytics & Reporting
- Analyze sales performance, campaign effectiveness, and consumer behavior
- Generate actionable insights to improve conversion, traffic, and profitability
- Prepare regular business reviews and performance reports
Cross-Functional Collaboration
- Partner with Sales, Supply Chain, Category, Finance, and Brand teams
- Support new product launches and promotional initiatives across ecommerce channels
- Ensure adequate stock availability and forecast alignment during campaigns
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Desired Candidate Profile
- 4–8 years of experience in Ecommerce Marketing, Digital Marketing, or Marketplace Marketin
- Experience working with FMCG, Consumer Goods, Food & Beverage, Personal Care, Beauty, or D2C brand
- Strong understanding of Amazon, Noon, Quick Commerce platforms, and ecommerce analytics
- Experience managing marketplace advertising and performance marketing budgets
- Strong analytical and commercial acumen
- Excellent stakeholder management and communication skills
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