Brand Channel Manager

Role overview

Content and brand experience

• Apply approved brand tone, visual standards and positioning to social content.
• Plan weekly and monthly calendars around agreed promotions, menus, launches and venue activity.
• Write and adapt captions, stories, reel concepts and short-form content.
• Create shot lists and creative briefs for photography and videography.
• Select imagery, video and user-generated content, obtaining permissions where required.
• Identify social trends and suggest appropriate content ideas for approval.

Channel operations and community

• Schedule and publish approved content on Instagram, TikTok and other assigned channels.
• Maintain accurate profiles, links, highlights, pinned posts, opening hours and promotional information.
• Check posts for accuracy, formatting, branding, quality and approval before publication.
• Visit venues as required to capture developments and keep content up to date.
• Monitor comments, messages, tags and mentions; respond with approved guidance and escalate complaints or booking requests.
• Maintain organized content libraries, publishing calendars and approved-asset records.

Performance and teamwork

• Track reach, engagement, video views, follower growth, saves and shares; provide concise monthly reports and recommendations.
• Adjust timing, formats and posting frequency within the approved plan using performance evidence.
• Support approved campaigns, offers and launches with channel content and calls to action; flag organic posts for possible paid amplification.
• Deliver work to deadlines, flag missing information and approval risks, protect confidentiality, and follow brand and content procedures.
• Take responsibility for publishing accuracy, account security, digital conduct and correct brand-asset use.
• Maintain an organized, proactive and guest-conscious approach across multiple venues and brand accounts.

Candidate profile

• Typically 3–5 years delivering social media or content for hospitality, F&B or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools and native platform analytics.
• Confident caption writing, good visual judgment and practical understanding of short-form video.
• Able to plan content, create briefs and coordinate asset production while managing concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.

Performance measures