Assistant Marketing Manager
Role Overview
Americana Restaurants operates global restaurant brands including KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.
The role supports brand marketing in the Kingdom and is based at the Riyadh head office.
The department is Marketing and the employment type is full-time.
Key Skills for This Role
Full Job Posting
Role Overview
Americana Restaurants operates global restaurant brands including KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.
The role supports brand marketing in the Kingdom and is based at the Riyadh head office.
The department is Marketing and the employment type is full-time.
Marketing Strategy and Campaigns
- Lead annual and seasonal marketing plans, including new product launches and local store initiatives.
- Build campaign calendars around Ramadan, Eid, Founding Day, National Day, and entertainment seasons.
- Brief and manage creative, media, and production agencies.
Digital and Social Media
- Oversee social media, digital advertising, and in-app and online ordering promotions.
- Drive Arabic-first content with strong cultural relevance to Saudi consumers.
- Manage promotions across delivery platforms operating in the Kingdom.
Brand and Sales
- Ensure brand consistency across menus, in-store materials, packaging, and digital touchpoints.
- Partner with Operations on sales-driving promotions, loyalty, and customer retention.
- Visit stores across the Kingdom to assess execution and brand standards.
Budget, Performance and Compliance
- Own the marketing budget, track spend, and report on campaign ROI and sales impact.
- Ensure activity meets Saudi requirements for promotions, food labelling, advertising, and influencer engagement.
- Guide and support marketing associates in day-to-day execution.
Qualifications and Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5–6 years of marketing experience, preferably in QSR, food and beverage, hospitality, or retail in the Saudi market.
- Proven experience managing campaigns end to end and working with agencies.
- Strong digital marketing and analytical skills.
- Fluency in Arabic and English.
- Knowledge of Saudi advertising and influencer regulations is a plus.
Skills
- Strategic thinking, creativity, stakeholder and agency management, analytical thinking, execution, results orientation, and team leadership.
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