Digital Learning Experience & Content Lead

Job purpose

Responsibilities

• Set the capability strategy, operating model, roadmap, standards and service model for priority populations across markets and brands.
• Diagnose performance requirements and translate operational needs into scalable learning and performance solutions.
• Design interventions that connect mobile-first digital content with workplace practice, manager coaching, observation, feedback and assessment.
• Own the content pipeline and govern intake, prioritisation, production, localisation, review, publication, maintenance and retirement.
• Establish standards for design, multimedia, accessibility, responsible AI use, localisation, assessment, quality assurance and content governance.
• Partner with technology and business teams on learning tools, platform requirements, implementation and measurement.
• Define outcome measures and use evidence to assess adoption, effectiveness, improvement, scale or retirement.
• Lead cross-functional working groups, influence senior stakeholders, enable SMEs and manage external partners and vendor quality.

Qualifications and experience

• Bachelor's degree in Learning Design, Education Technology, Multimedia, Communications, Digital Media, Business or related field; equivalent professional experience with a strong portfolio may be considered.
• Approximately 8–12 years of relevant experience in digital learning, learning experience design, educational media, video production, performance consulting or learning technology.
• Experience owning complex cross-functional initiatives and building or significantly evolving a digital learning, content-production or performance-support capability.
• Hands-on creation of short-form video and digital learning for frontline, distributed or operational audiences.
• Experience influencing senior stakeholders across functions, markets or brands without formal authority.
• Experience with governance, portfolio prioritisation, external partners, budgets or technology decisions.
• Frontline-sector experience in restaurants, retail, hospitality, logistics, manufacturing or another similar environment is preferred.

Job-specific and generic skills

• Enterprise digital-learning strategy, operating-model design and capability building.
• Scripting, storyboarding, shooting and editing short-form video; mobile-first microlearning and blended-learning design.
• AI-enabled content production, including responsible use of Synthesia or equivalent tools.
• Learning technology requirements, platform integration, frontline distribution and content lifecycle management.
• Learning measurement across capability, application, adoption and agreed business outcomes.
• Strategic thinking, independent judgement, stakeholder influence, communication, project management and cross-cultural collaboration.
• English communication is required; Arabic is preferred.

Leadership and decision-making

Policies and governance