Assistant Marketing Manager - Pizza Hut
Role Overview
Assistant Marketing Manager for Pizza Hut, supporting brand growth and customer engagement across the UAE.
Owns brand strategy execution, the new-product pipeline, and go-to-market launches in collaboration with cross-functional teams.
Key Skills for This Role
Full Job Posting
Role overview
Assistant Marketing Manager for Pizza Hut, supporting brand growth and customer engagement across the UAE.
Owns brand strategy execution, the new-product pipeline, and go-to-market launches in collaboration with cross-functional teams.
Brand, campaigns, and product development
- Develop and execute UAE brand strategies and campaigns; research consumer trends, competitors, and category opportunities.
- Manage digital, social, print, and in-store campaigns and analyze results to recommend optimization.
- Own NPD from concept through launch, including product briefs, consumer research and concept testing, and pipeline tracking.
- Coordinate product transitions and formulation or ingredient changes, and contribute local perspectives to regional innovation priorities.
Planning and stakeholder management
- Maintain the annual marketing calendar, align timelines and resources, flag conflicts, and propose solutions.
- Build relationships with Operations, Supply Chain, Finance, Digital, regional teams, and external creative, media, research, and licensing partners.
- Coordinate franchisor approvals and brand guidelines; manage relevant IP and licensing partnerships with legal and compliance teams.
Analytics and strategic planning
- Track sales, brand health, and campaign KPIs; use consumer insight tools to inform decisions and present reports to senior management.
- Contribute to the annual brand plan and long-term NPD roadmap, using local consumer needs to guide decisions.
Qualifications and experience
- BS/BA degree in Marketing or Business; MBA is also listed.
- 3–5 years of marketing experience with a brand management background.
- Hands-on NPD management and product launch experience in FMCG, QSR, or related consumer goods.
- Experience with consumer research methods and insight platforms such as Zappi, YouGov, Nielsen, or Kantar.
- Experience managing cross-functional projects and external agencies; GCC market experience is an advantage.
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