Area Sales Manager

Role and mission

Leadership and commercial performance

• Represent the brand and model a client-centric mindset across stores; coach and develop Store Managers and promote collaboration.
• Ensure store staffing and organization suit business volume and operating days; recommend corrective action when needed.
• Implement annual sales plans, set store performance roadmaps, monitor KPIs, and own area retail P&L performance.
• Report performance insights and recommendations; propose targeted incentives within company guidelines.

Retail network and client development

• Recommend store openings, closures, relocations, and network changes; assess competition, market dynamics, rental conditions, locations, and tourist flows.
• Support location selection, negotiate rents, and maintain working relationships with local authorities and organizations.
• Ensure excellent client experience, develop CRM and sales opportunities, manage complaints, and coordinate store events and marketing plans.

Merchandising and operations

• Support store typology, assortment, offer, and pricing decisions and ensure stores have suitable assortments to meet sales targets.
• Maintain visual merchandising, display, store condition, and maintenance standards with local and central teams.
• Visit stores, oversee back-office processes and stock management, and ensure compliance with company policies, health and safety, security, facilities, and legal requirements.
• Control store costs through budgets, suppliers, contracts, and bid negotiations.

Training and capability

• Partner with the Sales Trainer on plans covering the brand, collections, products, tools, and selling skills; follow up to ensure training improves store performance.

Knowledge and experience

• Strong knowledge of point-of-sale operations, store processes, procedures, and guidelines.
• Sound understanding of retail P&L, budgets, cost control, commercial performance indicators, incentive plans, and governance rules.
• Strong awareness of competition, market dynamics, retail location economics, brand products, collections, and training tools.

Core competencies

• Leadership, team management, people development, client orientation, brand sensitivity, and commercial awareness.
• Entrepreneurial growth mindset, results orientation, influence, negotiation, forward thinking, proactivity, flexibility, and resilience.

About Bulgari