Analyste de solutions, Gestion de la relation client et plateforme de données client (CRM et CDP)-FR
Role Overview
The company is implementing Microsoft Dynamics CRM and Bloomreach customer data platforms through its Leapfrog program.
The Principal CRM and CDP Solutions Analyst will lead functional design, operational alignment, and implementation of the platforms.
The role works with business stakeholders, information technology teams, and external system integrators.
The position focuses on practical solution implementation and transition to support teams.
Key Skills for This Role
Full Job Posting
Who We Are
Air Canada Vacations provides vacation packages, tours, cruises, and other travel products for customers.
Role Overview
The company is implementing Microsoft Dynamics CRM and Bloomreach customer data platforms through its Leapfrog program.
The Principal CRM and CDP Solutions Analyst will lead functional design, operational alignment, and implementation of the platforms.
The role works with business stakeholders, information technology teams, and external system integrators.
The position focuses on practical solution implementation and transition to support teams.
Key Responsibilities
- Act as the functional expert for Microsoft Dynamics CRM and Bloomreach CDP throughout implementation.
- Lead requirements gathering across customer service, call-centre operations, marketing, campaigns, customer journeys, personalization, sales, and customer lifecycle management.
- Translate business needs into CRM configurations and CDP use cases, including segmentation, identity resolution, and activation rules.
- Review functional designs with external system integrators and balance standard functionality with customized solutions.
- Manage user stories, use cases, acceptance criteria, and end-to-end CRM-CDP business scenarios.
- Support user acceptance testing, defect triage, production readiness, knowledge transfer, and internal support preparation.
Required Qualifications
- At least 5 years of experience as a business analyst, solutions analyst, or functional analyst.
- Bachelor's degree in information systems, business administration, computer science, engineering, or a related field, or equivalent relevant education and experience.
- Hands-on Microsoft Dynamics 365 CRM experience across sales, customer service, and marketing modules.
- Practical experience with a customer data or marketing data platform such as Bloomreach, Salesforce CDP, Adobe, or Tealium.
- Strong knowledge of customer data models, 360-degree customer views, segmentation, customer journeys, personalization, and omnichannel experience.
- Ability to work with business stakeholders, information technology teams, and external vendors.
- Excellent communication, facilitation, and documentation skills.
- Bilingual French and English communication skills, spoken and written.
Technical Skills
- CRM configuration using no-code or low-code approaches.
- CDP segmentation, customer journeys, and activation.
- Identity resolution, deduplication, and unified customer profiles.
- CRM-CDP integration principles, data flows, and dependencies.
- Real-time and batch data ingestion concepts.
- Customer journey and campaign analytics, including ROI, conversion, and response rates.
Benefits and Work Model
- The role offers employee travel privileges, benefits, training, and development resources.
- The work model is hybrid, with four office days and one work-from-home day each week.
- The listed benefits apply to permanent full-time employees.
Application Timing
- Applications were requested by October 2, 2026.
Language Note
The description states that bilingual candidates are preferred at equal qualifications, while the required qualifications section lists French and English bilingualism as required.
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