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Analyste de solutions, Gestion de la relation client et plateforme de données client (CRM et CDP)-FR

Air Canada Vacations
Montréal, CAN
Full-time
Mid-Senior
Hybrid
Discovered 1 weeks ago
Microsoft Dynamics 365BloomreachCustomer data platforms (CDP)CRM configurationBusiness requirements analysisCustomer data models and 360-degree customer views

Full Job Posting

Role overview

Supports a major transformation implementing Microsoft Dynamics CRM and Bloomreach CDP.

Works across business stakeholders, IT teams, and external system integrators to deliver scalable customer, sales, service, and marketing solutions.

The role emphasizes project delivery and transition to support teams.

Responsibilities

  • Lead requirements analysis for customer service, call-centre operations, marketing, campaigns, journeys, personalization, sales, and customer lifecycle management.
  • Translate needs into CRM configurations and CDP use cases for segmentation, identity resolution, and activation.
  • Review functional designs with system integrators and balance out-of-the-box capabilities with custom solutions.
  • Define user stories, use cases, acceptance criteria, and end-to-end CRM-CDP scenarios.
  • Support user acceptance testing, defect triage, and go-live readiness.
  • Transfer knowledge internally and prepare support teams for post-implementation operations.

Required qualifications

  • At least five years as a business, solutions, or functional analyst.
  • Hands-on Microsoft Dynamics 365 CRM experience across sales, customer service, and marketing.
  • Practical CDP or marketing data platform experience, such as Bloomreach, Salesforce CDP, Adobe, or Tealium.
  • Knowledge of customer data models, 360-degree views, segmentation, journeys, personalization, and omnichannel experience.
  • Ability to work with business stakeholders, IT teams, and external vendors; strong communication, facilitation, and documentation skills.
  • Professional spoken and written proficiency in French and English.

Education and certifications

  • Bachelor’s degree in information systems, business administration, computer science, engineering, or related field; equivalent education and relevant experience may be considered.
  • Certifications in Microsoft Dynamics 365, CDP/marketing technology, business analysis, or Agile delivery are listed as qualifications.

Work arrangement

  • Hybrid work model: four office days per week and one day at home.

Benefits

  • Travel privileges for eligible employees begin after six months of service.
  • Health and dental benefits and training and development resources are offered; stated benefits apply to permanent full-time employees.

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