Analyst, Performance Marketing (Bangkok Based, relocation provided)
Role Overview
The Performance Marketing Team develops data-driven marketing programs and channels to improve the lifetime value of Agoda customers.
The role combines search and display campaign experimentation with analysis, modeling, and dashboard development.
Key Skills for This Role
Full Job Posting
Role overview
The Performance Marketing Team develops data-driven marketing programs and channels to improve the lifetime value of Agoda customers.
The role combines search and display campaign experimentation with analysis, modeling, and dashboard development.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new search product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other display platforms.
- Analyze experiment data, develop optimization models, and build dashboards for account managers.
What you’ll need
- Bachelor’s degree or higher from a top university in a quantitative subject such as computer science, mathematics, engineering, or science.
- Fluent English, good numerical reasoning, Excel proficiency, and intellectual curiosity.
Advantageous experience
- Exposure to one or more data analysis packages or databases, including SAS, R, SPSS, Python, VBA, or SQL, is a plus.
- Experience in digital marketing and academic research experience are advantageous.
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