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UX/UI Designer

Etihad
Abu Dhabi, UAE
Full-time
Onsite
Discovered 1 weeks ago
UX/UI and product designDigital experience strategyCustomer journey mappingUser research and usability testingExperimentation and optimizationAI-enabled experience design

Full Job Posting

Synopsis

Define and deliver high-impact digital experiences across web and app, with AI embedded as a core capability across the customer lifecycle.

Drive revenue growth, digital share, customer engagement and retention, and operational efficiency through human-centered design, experimentation, and data-informed innovation.

The role combines digital and ecommerce expertise with AI design literacy, experimentation, and systems thinking.

Accountabilities

  • Define and execute experience strategy and design vision for assigned web and app initiatives.
  • Own the experience lifecycle from discovery and problem framing through design, build collaboration, testing, launch, and optimization; remain accountable for live experience performance and quality.
  • Translate business and commercial objectives into customer-centered journeys with measurable impact.
  • Design AI-enabled and data-driven experiences, including personalization, predictive recommendations, conversational interfaces, and intelligent automation where applicable.
  • Lead discovery, research, journey mapping, usability testing, and experimentation.
  • Monitor and improve conversion, engagement, retention, revenue contribution, and customer satisfaction.
  • Simplify complex processes into intuitive digital flows.
  • Partner with Product, Technology, Commercial, Loyalty, Marketing, Operations, and Brand teams for cohesive delivery.
  • Contribute to scalable design systems, governance standards, and best practices.
  • Advocate for accessibility, usability, security, and customer trust.
  • Advance AI-enabled and insight-led design through structured experimentation and measurable outcomes; adapt to shifting priorities and take ownership of digital experience domains as needed.

Education & Experience

  • At least 5 years of UX/UI, product, or digital experience design in high-scale digital ecosystems.
  • Experience delivering complex transactional or service-based digital journeys with measurable business impact.
  • A portfolio showing end-to-end ownership from discovery through launch and optimization.
  • Experience designing data-driven or AI-enabled digital experiences.
  • Commercial acumen and ability to connect design decisions with revenue, efficiency, and engagement outcomes.
  • Experience in Agile environments and close collaboration with engineering teams.
  • Experience in ecommerce, travel, loyalty, fintech, or high-conversion platforms is preferred.
  • Strong collaboration and communication skills, including influencing cross-functional stakeholders at multiple levels.

About Etihad Airways

Etihad Airways describes itself as the UAE's national airline, based in Abu Dhabi, and says its Journey 2030 ambition includes doubling its fleet, expanding its network, and growing its people.

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