Social Media Specialist

Overview

About Rox Uae

Role Purpose

Key Responsibilities

• Plan and schedule social media posts and campaigns.
• Manage ROX UAE social media accounts professionally.
• Create engaging digital content for different platforms.
• Develop captions, content ideas, reels concepts, and creative briefs.
• Monitor social media trends, audience behavior, and competitor activity.
• Maintain a consistent brand tone, visual identity, and premium online image.
• Ensure all published content is accurate, professional, brand-aligned, and approved before posting.
• Coordinate with internal teams to collect updates, photos, videos, offers, events, and campaign requirements.
• Support photo and video shoots, showroom content, vehicle content, event coverage, and behind-the-scenes content.
• Track social media performance, engagement rates, reach, impressions, leads, campaign results, and audience growth.
• Maintain proper digital files, content archives, campaign materials, photos, videos, captions, approvals, and marketing records.
• Support influencer collaborations, partnership campaigns, PR activities, customer testimonial content, and event-based digital coverage.
• Prepare regular reports on digital performance, campaign activity, social media insights, content results, and improvement opportunities.
• Manage daily posting, story updates, reels, community engagement, comments, messages, and basic customer inquiries across platforms.
• Create and manage content calendars for Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.
• Identify opportunities to improve content quality, campaign performance, audience engagement, lead generation, brand awareness, and customer experience.
• Respond to social media comments and messages professionally, and escalate sales, service, complaint, or customer-related inquiries to the concerned department.
• Support urgent campaigns, vehicle launches, VIP events, showroom openings, special promotions, management requests, and other marketing activities when needed.
• Support paid advertising campaigns, including campaign setup, targeting, monitoring, performance tracking, and coordination with agencies or vendors when required.
• Assist in planning digital marketing campaigns for vehicle launches, showroom activities, promotions, customer experiences, service campaigns, and brand awareness.
• Coordinate with designers, photographers, videographers, agencies, influencers, media partners, sales teams, showroom teams, service center teams, and management when required.
• Ensure all digital activities comply with company policies, brand guidelines, confidentiality requirements, approval procedures, advertising standards, and professional conduct expectations.
• Maintain confidentiality of marketing plans, campaign strategies, customer information, internal documents, pricing, offers, vehicle details, management decisions, and company matters at all times.

Qualifications

• Good communication and coordination skills.
• Strong social media management experience.
• Professional appearance, attitude, and conduct.
• Creative mindset with strong attention to detail.
• Strong digital marketing and content creation skills.
• Ability to communicate clearly in English is required.
• Good copywriting, caption writing, and storytelling skills.
• Arabic language skills or additional languages are an advantage.
• Ability to manage multiple social media platforms professionally.
• Ability to follow brand guidelines and maintain a premium visual identity.
• Ability to work under pressure and manage multiple tasks within deadlines.
• Ability to create content ideas for reels, stories, posts, videos, and campaigns.
• Ability to analyze social media performance, campaign results, and audience insights.
• Automotive, luxury brand, dealership, showroom, agency, or premium retail experience is preferred.
• Experience in photography, videography, basic editing, Canva, Adobe tools, CapCut, or similar content creation tools is preferred.
• Ability to coordinate professionally with internal departments, external agencies, photographers, videographers, influencers, and management.
• Minimum 3–5 years of experience in social media management, digital marketing, content creation, campaign planning, paid ads, and online brand management.
• Good knowledge of social media trends, audience engagement, content planning, online branding, customer communication, lead generation, and digital marketing best practices.
• Previous experience as a Social Media Specialist, Digital Marketing Specialist, Content Creator, Marketing Executive, Social Media Executive, Digital Marketing Executive, or related role is required.
• Good knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business Profile, Meta Business Suite, paid ads, content calendars, analytics tools, and digital campaign management.

Work Conditions

• Full-time position based in Dubai, United Arab Emirates.
• Office, showroom, and field-based role with regular marketing and content creation duties.
• May require travel between showrooms, service centers, events, photoshoot locations, and external marketing activities.
• Rotational or flexible working hours may be required based on business needs, campaigns, events, launches, and urgent marketing activities.
• May require extended working hours during launches, events, campaigns, VIP visits, showroom openings, customer activations, urgent content requests, or operational requirements.
• Regular use of social media platforms, digital marketing tools, content planning systems, cameras, mobile devices, editing tools, reporting sheets, and company communication channels.
• Continuous coordination with marketing teams, sales teams, showroom teams, service center teams, management, agencies, suppliers, influencers, photographers, videographers, and external parties.

What We Offer

• Competitive compensation and benefits package.
• Continuous learning and development opportunities.
• Professional, supportive, and collaborative work culture.
• Exposure to premium automotive operations and digital brand management.
• Opportunity to grow within a dynamic and expanding automotive organization.