Social Media Specialist

Role overview

Responsibilities

• Develop social media strategies aligned with company marketing and business objectives; manage Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Create posts, reels, stories, videos, and visual content in Arabic and English for the UAE real estate market.
• Coordinate with sales and marketing teams to promote properties, projects, listings, and campaigns; cover launches, events, and photoshoots.
• Monitor trends, engagement, and competitor activity; respond promptly and professionally to comments, messages, and inquiries.
• Prepare performance reports and recommendations; manage campaigns and coordinate with creative teams.
• Ensure content follows branding and communication guidelines and stay current with platform trends, algorithms, tools, and formats.

Requirements

• At least 2–3 years of social media management experience; UAE real estate experience is preferred.
• Arabic speaker is mandatory; strong written and verbal Arabic and English communication skills are required.
• Knowledge of the UAE real estate market and terminology, plus experience managing professional social media accounts.
• Strong content creation and copywriting skills, including Reels, TikTok videos, Stories, and other short-form video.
• Knowledge of social media analytics and performance reporting; creativity, attention to detail, independence, and ability to manage projects and deadlines.
• Canva, Adobe Photoshop, CapCut, or similar tool experience is an advantage; a UAE driving license is an advantage.

Platforms and focus

• Key platforms include Instagram, Facebook, TikTok, and LinkedIn; key areas include social media management, bilingual content, UAE real estate, copywriting, video, and analytics.

What the employer offers

• Competitive salary package, a dynamic professional environment, and career growth and development opportunities.

Compensation

• The description mentions a competitive salary package but does not state a pay amount or cadence.

Work arrangement

• The role is full-time and in person in Abu Dhabi, UAE.