Social Media Marketing

Company Description

Role Description

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience planning and executing campaigns across multiple platforms.
• Proficiency in Social Media Content Creation, including writing captions, basic graphic design, and short-form video content.
• Expertise in AI After Effects* (Portfolio/Showreel required).
• Solid foundation in Marketing principles, preferably with experience in real estate or related industries.
• Excellent Communication skills, including clear written and verbal communication in English; other language proficiency is an advantage.
• Ability to analyze social media performance metrics and use insights to improve reach, engagement, and lead generation.
• Proven track record in managing ad budgets and executing paid campaigns.
• Advanced ability to utilize AI tools for creative and operational efficiency.
• Demonstrated experience in building and implementing *SOPs*.
• In-depth understanding of social media algorithms (LinkedIn, Instagram, TikTok).
• Smart Marketing" mindset: The ability to translate complex data into emotionally engaging content.
• Strong attention to detail and ability to thrive under performance-based targets.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, or similar).
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines on-site.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• portfolio is a must

Key Responsibilities

• Develop and maintain brand identities for our real estate sector clients, ensuring consistency across all platforms.
• Create comprehensive monthly content calendars aligned with client goals and market trends.
• Plan, execute, and manage paid advertising campaigns across Meta Ads, LinkedIn Ads, and Google Ads.
• Perform rigorous data analysis to optimize budgets, maximize Return on Ad Spend (ROAS), and minimize Cost Per Lead (CPL).
• Produce high-end, professional videos using *Adobe After Effects* to deliver cinematic and high-engagement visuals.
• Integrate *AI tools* (e.g., generative AI for content, editing, and rapid ideation) to streamline creative production and enhance output quality.
• Develop, document, and maintain *Standard Operating Procedures (SOPs)* for all recurring marketing tasks—from content scheduling to performance reporting—to ensure scalability and consistency.
• Monitor digital market trends and implement strategies to boost organic reach and audience engagement.
• Manage digital communities, ensuring professional and brand-aligned interactions.
• Deliver periodic (weekly/monthly) performance reports with data-driven insights and actionable recommendations.

Why Join Us?

• A dynamic, growth-oriented environment focused on creativity and results.
• The opportunity to work on significant projects within the Dubai real estate market.
• Access to cutting-edge tools and a culture that prioritizes continuous learning and AI integration.