Social Media Marketing and Web Expert
Skills
About This Role
Overview
- Develop and implement comprehensive digital marketing strategies to achieve business goals and objectives.
- Develop and maintain websites and web applications using modern technologies
- Optimize websites for speed and scalability
- SEO expert
- Perform regular maintenance and updates
- Manage and optimize Google Ads campaigns to drive traffic, conversions, and ROI.
- Plan, execute, and optimize PPC campaigns, focusing on Google Ads, meta, tiktok, youtube, snapchat etc....
- Manage budgets, bids, and performance metrics to maximize ROI.
- Research and recommend strategic keyword and targeting improvements.
- Write compelling ad copy and create comprehensive keyword lists.
- Analyze performance using Google Ads and Analytics tools.
- Collaborate with teams to align campaigns with marketing goals.
- Stay current with paid search trends and Google Ads, meta, tiktok, snapchat etc... updates .
- Oversee social media marketing initiatives across platforms such as Instagram, TikTok, Snapchat, Facebook, Twitter, LinkedIn, etc.
- Create and curate engaging content for social media posts, ads, blogs, and other digital channels.
- Create and optimize AI platforms SEO.
- Monitor and analyze performance metrics using tools like Google Analytics, Facebook Insights, etc., to track campaign effectiveness and make data-driven decisions.
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing.
- Collaborate with internal teams, including creative, sales, and product development, to align digital marketing efforts with overall business objectives.
- Manage relationships with external agencies, vendors, and partners as needed.
- Stay abreast of regulatory requirements and ensure compliance with relevant laws and guidelines.
- Proficiency in campaign setup, bid management, and A/B testing
Requirements
Bachelor's degree in Computer Science, Marketing, Digital Marketing, Communications, or related field.
Proven experience as a Web Developer
Proven experience with content creation and editing
Strong problem-solving skills and attention to detail
3 years of experience in a digital marketing or advertising position, with a proven track record of success.
3 years Campaign management
Solid understanding of digital marketing principles, strategies, and tactics.
Proficiency in managing Google Ads campaigns and using Google Analytics.
Experience
with social media management tools and social media advertising platforms.
Strong analytical skills and the ability to interpret data and metrics to drive decision-making.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Ability to finish tasks in time.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Knowledge of SEO, email marketing, and other digital marketing channels.
Fluency in English.
Benefits
Competitive salary package
Paid vacation and sick leave
Opportunities for professional development and growth
Dynamic and collaborative work environment
Job Type: Full-time
- Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (Required)
Education
- Bachelor's (Required)
Experience
- Google Ads : 3 years (Required)
- Campaign management: 3 years (Required)
Language
- English (Required)
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