Digital Marketing Specialist (Social Media & SEO)
Skills
About This Role
**Job Objective**
- We are looking for a versatile and creative Digital Marketing Specialist to manage our entire social media presence (Instagram, TikTok, Snapchat, and Facebook) and drive organic growth through Search Engine Optimization (SEO).
- The ideal candidate will bridge the gap between creative content creation and analytical search strategy to boost our brand visibility and generate leads.
- ***Key Responsibilities***:
- **1.
- Social Media Management (Instagram, TikTok, Snapchat, FB):**
- **Content Creation:** Conceptualize, write scripts, and draft engaging captions tailored to the unique audience of each platform (e.g., dynamic/fast-paced video content for TikTok/Snapchat, aesthetic visuals for Instagram).
- **Content Scheduling:** Maintain and execute a consistent Content Calendar, posting during peak engagement hours.
- **Video & Graphic Editing:** Shoot and edit short-form videos (Reels, TikToks, Spotlights) and design basic visual assets using tools like Canva or CapCut.
- **Community Engagement:** Monitor, reply to comments/messages, and foster an active community around the brand.
- **Trend Catching:** Monitor and leverage viral trends, challenges, and audio tracks strategically to benefit the business.
**2. Search Engine Optimization (SEO):**
- **Keyword Research:** Identify high-traffic, low-competition keywords relevant to our industry for Google, as well as in-platform search SEO (TikTok & Instagram SEO).
- **On-Page SEO:** Optimize website content, blogs, landing pages, meta tags, and headings to rank higher on search engines.
- **Technical & Off-Page SEO:** Monitor site speed, mobile-friendliness, and implement basic link-building strategies to grow domain authority.
**3. Analytics & Reporting:**
- Track, analyze, and report weekly/monthly performance metrics using Google Analytics, Google Search Console, and native social media insights to measure ROI and growth.
***Job Requirements & Qualifications:***
- **Experience:** **Minimum of 2 years of proven experience** successfully managing professional social media accounts and executing SEO strategies.
- **SEO Tools:** Proficiency with tools such as SEMrush, Ahrefs, Moz, Google Search Console, or Ubersuggest.
- **Creative Tools:** Hands-on experience with mobile/desktop editing tools like Canva, CapCut, Adobe Premiere Rush, or similar.
- **Algorithm Knowledge:** Deep understanding of how current algorithms work across Instagram, TikTok, Snapchat, and Facebook.
- **Language:** Professional fluency in English (both written and spoken) with excellent copywriting skills.
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